Social Media Specialist executing brand’s social media strategy across platforms for global leader in smokeless products. Focus on engagement, storytelling, and influencer collaborations.
About the role
- Social Media Specialist enhancing ESRT's digital storytelling and overseeing influencer marketing for the iconic Empire State Building. Collaborating to boost engagement and ticket sales through social channels.
Responsibilities
- Create and manage the content calendar that ensures alignment with brand objectives and marketing goals
- Manage the development and execution of social media campaigns that includes real estate content, corporate news, events, and leadership appearances
- Lead the execution of ESRT content production in partnership with ESRT’s leasing team to craft social media content that drives web traffic and supports leasing efforts
- Prepare monthly, quarterly, and annual reports on social media engagement for ESRT’s channels and ESB Observatory influencer campaigns
- Create tailored content for ESRT’s Instagram and LinkedIn platforms to maximize engagement with brokers, tenants, and potential investors
- Grow and manage observatory influencer programs, including outreach, annual influencer events, and one-off visits
- Edit and maintain accurate hours of operations for the Observatory across platforms such as Google, TripAdvisor, Twitter, and Facebook
- Manage expenses and the annual budget for influencer monitoring/events to ensure cost-effective return on investment
Requirements
- 2-4 years of experience in social media & digital marketing
- Familiarity with key social platforms such as Facebook, Twitter, Instagram, Pinterest, YouTube, Reddit, LinkedIn, and TikTok is required
- Bachelor's degree in related field
Benefits
- Competitive base salary and bonus
- Health/Dental/Vision insurance
- Company sponsored Life, AD&D, STD (with Salary Continuation), and LTD Insurance
- Voluntary Enhanced LTD Program
- Voluntary Hospital, Accident, and Cancer Programs
- 401(k) with 100% match up to 5%
- Paid parental leave
- Pre-tax transit accounts
- Employee Assistance Program for emotional, financial, and legal support
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