Social Media Specialist managing social media strategies for healthcare staffing provider. Focused on content creation, community engagement, and social media management for various platforms.
Responsibilities
Create and maintain content calendars for multiple social media platforms, including LinkedIn, Instagram, Facebook, and TikTok, ensuring each is tailored to its respective audience and channel strategy
Drive brand awareness and audience growth by developing engaging, on-brand captions that align with business value propositions, differentiators, and target audience interests.
Conduct research on current social media trends, emerging platforms, and competitive activity, leveraging insights to refine content planning and share best practices with stakeholders.
Identify trending hashtags and strategically incorporate them into content to maximize reach and enhance engagement.
Schedule posts using social media management tools, ensuring content is published at optimal times to reach target audiences.
Requirements
Two years of experience managing social media content calendars across multiple channels.
Proficient in platform-specific social media knowledge, including tailoring content, posting frequency, and effective hashtag utilization.
Experience or demonstrated understanding of the healthcare, life sciences, or education sectors preferred.
Proficiency in speaking, reading, writing, and understanding the English language as required for effective performance of job duties.
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