Senior Social Media Expert developing innovative paid media strategies across various channels for E.ON. Focused on enhancing brand visibility and optimizing customer engagement through automation.
About the role
- Creative Social Media Executive driving corporate presence primarily on LinkedIn. Managing content across digital platforms to enhance B2B engagement and brand awareness.
Responsibilities
- Manage day-to-day content across LinkedIn, Facebook, and Instagram, prioritizing LinkedIn for B2B brand awareness and engagement.
- Create, schedule, and publish posts in alignment with corporate branding and group guidelines.
- Track, analyze, and report on LinkedIn performance (engagement, impressions, lead gen), and recommend improvements.
- Monitor industry and competitor activity on LinkedIn to identify opportunities.
- Respond to comments and engage with audiences in a timely and professional manner.
- Write compelling copy for LinkedIn posts, thought-leadership updates, and product campaigns.
- Develop basic visuals (using Canva/Adobe or similar tools) or coordinate with designers for multimedia content.
- Support the execution of regional/global campaigns, adapting assets for LinkedIn audiences.
- Ensure compliance with corporate brand voice and global digital marketing standards.
Requirements
- At least 3 years of hands-on social media experience, with proven expertise in LinkedIn content management for B2B audiences (campaigns, analytics, reporting).
- Strong content creation skills: copywriting essential; design/visual skills a plus.
- Experience working in a regional or global MNC environment preferred.
- Familiarity with social media management tools (e.g. Hootsuite, Meta Business Suite, LinkedIn Campaign Manager).
- Proactive, detail-oriented, and collaborative with excellent communication skills.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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