Social Media Content Producer + Manager supporting brand evolution across all digital platforms. Requires strong creativity and experience in social media and content creation.
Responsibilities
Work with the brand strategy team to coordinate and create content across all social channels.
Responsible for submitting RFP and vendor analysis for implementation of new platforms.
Create shot lists and own social media shot list plan for content days on campaign and social shoots.
Act as a brand creator and on-camera personality, helping bring the 12th Tribe lifestyle to life.
Build and execute a forward-thinking content strategy that aligns with brand goals and broader marketing objectives.
Responsible to create SOP for new processes and platforms.
Oversee the creative development of social-first assets (photo, video, copy) and lead production.
Develop and manage a robust content calendar that integrates brand storytelling and community engagement.
Present and analyze content performance metrics as well as account growth metrics on all social channels.
Requirements
7+ years in social media, ideally within fashion, beauty, or lifestyle sectors.
Track record of team leadership and creative direction across a multi-disciplinary team.
Strong understanding of platform best practices (Instagram, TikTok, Pinterest, YouTube, etc.) and content creation for each.
Proficiency in social analytics tools such as Dash Hudson and in platform metrics.
Exceptional storytelling skills, both visual and written, with a sharp eye for design and detail.
Strong project management skills; able to manage complex timelines and multi-channel campaigns.
5+ Years of experience in graphic design + content creation
5+ Years reading analytics through social shopping platforms
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