Head of Brand & Social Media leading corporate brand strategy at PTC. Responsible for brand repositioning and advancing organic social media programs.
About the role
- Social Media Content Producer + Manager supporting brand evolution across all digital platforms. Requires strong creativity and experience in social media and content creation.
Responsibilities
- Work with the brand strategy team to coordinate and create content across all social channels.
- Responsible for submitting RFP and vendor analysis for implementation of new platforms.
- Create shot lists and own social media shot list plan for content days on campaign and social shoots.
- Act as a brand creator and on-camera personality, helping bring the 12th Tribe lifestyle to life.
- Build and execute a forward-thinking content strategy that aligns with brand goals and broader marketing objectives.
- Responsible to create SOP for new processes and platforms.
- Oversee the creative development of social-first assets (photo, video, copy) and lead production.
- Develop and manage a robust content calendar that integrates brand storytelling and community engagement.
- Present and analyze content performance metrics as well as account growth metrics on all social channels.
Requirements
- 7+ years in social media, ideally within fashion, beauty, or lifestyle sectors.
- Track record of team leadership and creative direction across a multi-disciplinary team.
- Strong understanding of platform best practices (Instagram, TikTok, Pinterest, YouTube, etc.) and content creation for each.
- Proficiency in social analytics tools such as Dash Hudson and in platform metrics.
- Exceptional storytelling skills, both visual and written, with a sharp eye for design and detail.
- Strong project management skills; able to manage complex timelines and multi-channel campaigns.
- 5+ Years of experience in graphic design + content creation
- 5+ Years reading analytics through social shopping platforms
Benefits
- Health insurance
- Flexible work arrangements
- Professional development opportunities
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