CI
Caterpillar Inc.Senior Global Marketing Strategist
Seeking an enterprise marketing expert to drive global marketing strategies at Caterpillar. Leading initiatives that align with business objectives and engage diverse markets.
About the role
- Develop and manage the marketing strategy, plans, and programs in conjunction with clinical department/division leadership to enable volume growth in key market areas.
- Define the development of marketing materials and programs required to support direct-to-consumer and direct-to-physician needs.
- Lead all efforts for service lines based upon a strong understanding of the local market, data & insights and industry best practice.
- Lead service line marketing reporting and work closely with the team to report on service line intelligence and optimizations.
Requirements
- Education: Bachelor's Degree in Marketing, Business, or healthcare administration
- Experience: Minimum 8 years of experience in marketing, preferably driving engagement and growth in healthcare services and service lines.
- Education: Masters in Business Administration
- Knowledge: A deep understanding of the healthcare space and marketing strategies
- Skills: Excellent writing, communication and presentation skills.
- Skills: Ability to build relationships and work with various levels of leadership.
- Skills: Strong research and data analysis skills – able to both compile reports but also tell insightful, actionable stories as a result.
- Skills: Strategic thinker able to generate high-level and actionable insights via analysis.
- Skills: Strong organizational and project management skills with the ability to manage multiple priorities and meet deadlines.
- Abilities: Ability to work collaboratively with cross-functional teams and senior executives.
- Abilities: Proven track record of successfully developing and executing consumer-focused marketing strategies and campaigns.
- Abilities: Understanding of healthcare trends, regulations, and best practices.
- Abilities: Strategic thinking and problem-solving abilities and to apply learning across disciplines and connect dots across marketing functions. **
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