Lifecycle & Expansion Marketing Manager at Docebo enhancing customer engagement and driving revenue growth through data - driven lifecycle strategies. Collaborate with teams to optimize campaigns and measure success.
About the role
- Service Line Marketing Manager at Connecticut Children's, developing marketing strategies for pediatric healthcare services. Collaborating with clinical leadership to drive growth in key market areas.
Responsibilities
- Develop and manage the marketing strategy, plans, and programs in conjunction with clinical department/division leadership to enable volume growth in key market areas.
- Define the development of marketing materials and programs required to support direct-to-consumer and direct-to-physician needs.
- Lead all efforts for service lines based upon a strong understanding of the local market, data & insights and industry best practice.
- Lead service line marketing reporting and work closely with the team to report on service line intelligence and optimizations.
Requirements
- Education: Bachelor's Degree in Marketing, Business, or healthcare administration
- Experience: Minimum 8 years of experience in marketing, preferably driving engagement and growth in healthcare services and service lines.
- Education: Masters in Business Administration
- Knowledge: A deep understanding of the healthcare space and marketing strategies
- Skills: Excellent writing, communication and presentation skills.
- Skills: Ability to build relationships and work with various levels of leadership.
- Skills: Strong research and data analysis skills – able to both compile reports but also tell insightful, actionable stories as a result.
- Skills: Strategic thinker able to generate high-level and actionable insights via analysis.
- Skills: Strong organizational and project management skills with the ability to manage multiple priorities and meet deadlines.
- Abilities: Ability to work collaboratively with cross-functional teams and senior executives.
- Abilities: Proven track record of successfully developing and executing consumer-focused marketing strategies and campaigns.
- Abilities: Understanding of healthcare trends, regulations, and best practices.
- Abilities: Strategic thinking and problem-solving abilities and to apply learning across disciplines and connect dots across marketing functions. **
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