Support user acquisition efforts across 2–4 mobile game titles, assisting with campaign setup, pacing, and performance tracking across channels such as Google Ads, Apple Search Ads, and many others
Monitor campaign performance and surface key insights on metrics including ROAS, CPI, retention, and install volume.
Partner with other team members to optimize campaigns and execute A/B tests across creative, targeting, and bidding strategies.
Build clear and concise analysis decks to communicate performance insights to cross-functional stakeholders.
Collaborate with Creative teams to develop and test new ad assets, app store screenshots, and copy to improve conversion and clickthrough rates.
Coordinate with Product, Data Analytics, and Finance teams to align UA goals with broader company targets.
Contribute to competitive research and industry trend monitoring to inform UA strategies and identify growth opportunities.
Assist in building repeatable reporting processes and documentation to support team efficiency and scale.
Requirements
3–5 years of experience in a marketing, data, or analytical role supporting User Acquisition
Experience working with games with hybrid IAP and IAA monetization models
Strong analytical and problem-solving skills; comfortable working with data to uncover insights and trends
Proficiency in Excel/Google Sheets; experience with BI tools and skills like Python, SQL, Looker, Tableau, or similar is a plus
Excellent written and verbal communication skills, with the ability to present findings clearly to both technical and non-technical teams
Strong organizational skills and attention to detail; able to manage multiple tasks and deadlines
Strong understanding of digital marketing concepts and performance KPIs (CPI, ROAS, retention, LTV)
Passion for mobile gaming, with a solid understanding of user behavior and monetization models (especially in card or casual genres)
Self-starter with a willingness to learn and grow in a fast-paced, data-driven environment
Benefits
We offer medical (100% paid option), dental (100% paid), vision (100% paid), unlimited PTO/Vacation, life insurance (100% paid), and a 401K with competitive contribution.
Annual, all-inclusive company trip for you and a guest. Previous destinations include Hawaii, a Mexican Riviera Cruise, Las Vegas and Los Cabos!
In the office we offer things like free lunch, free snacks, and free drinks.
Casual workplace that includes a relaxed dress code, plus a newly remodeled office in the heart of Irvine.
Growth, growth, growth - we are growing, and we would love for you to join us on the ride.
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