Hybrid Senior User Acquisition Analyst

Posted 3 weeks ago

Apply now

About the role

  • Support user acquisition efforts across 2–4 mobile game titles, assisting with campaign setup, pacing, and performance tracking across channels such as Google Ads, Apple Search Ads, and many others
  • Monitor campaign performance and surface key insights on metrics including ROAS, CPI, retention, and install volume.
  • Partner with other team members to optimize campaigns and execute A/B tests across creative, targeting, and bidding strategies.
  • Build clear and concise analysis decks to communicate performance insights to cross-functional stakeholders.
  • Collaborate with Creative teams to develop and test new ad assets, app store screenshots, and copy to improve conversion and clickthrough rates.
  • Coordinate with Product, Data Analytics, and Finance teams to align UA goals with broader company targets.
  • Contribute to competitive research and industry trend monitoring to inform UA strategies and identify growth opportunities.
  • Assist in building repeatable reporting processes and documentation to support team efficiency and scale.

Requirements

  • 3–5 years of experience in a marketing, data, or analytical role supporting User Acquisition
  • Experience working with games with hybrid IAP and IAA monetization models
  • Strong analytical and problem-solving skills; comfortable working with data to uncover insights and trends
  • Proficiency in Excel/Google Sheets; experience with BI tools and skills like Python, SQL, Looker, Tableau, or similar is a plus
  • Excellent written and verbal communication skills, with the ability to present findings clearly to both technical and non-technical teams
  • Strong organizational skills and attention to detail; able to manage multiple tasks and deadlines
  • Strong understanding of digital marketing concepts and performance KPIs (CPI, ROAS, retention, LTV)
  • Passion for mobile gaming, with a solid understanding of user behavior and monetization models (especially in card or casual genres)
  • Self-starter with a willingness to learn and grow in a fast-paced, data-driven environment

Benefits

  • We offer medical (100% paid option), dental (100% paid), vision (100% paid), unlimited PTO/Vacation, life insurance (100% paid), and a 401K with competitive contribution.
  • Annual, all-inclusive company trip for you and a guest. Previous destinations include Hawaii, a Mexican Riviera Cruise, Las Vegas and Los Cabos!
  • In the office we offer things like free lunch, free snacks, and free drinks.
  • Casual workplace that includes a relaxed dress code, plus a newly remodeled office in the heart of Irvine.
  • Growth, growth, growth - we are growing, and we would love for you to join us on the ride.
  • Annual Game Jam to show off your creative chops!

Job title

Senior User Acquisition Analyst

Job type

Experience level

Senior

Salary

$130,000 - $160,000 per year

Degree requirement

Bachelor's Degree

Tech skills

Location requirements

Report this job

See something inaccurate? Let us know and we'll update the listing.

Report job