Analista Sênior de Trade Marketing supporting brand management and marketing activation at Ajinomoto, a Japanese multinational company in Brazil.
Responsibilities
Support brand management with analyses and monitoring reports on performance indicators;
Support the development of the marketing plan and activations for Food Service and products;
Review and control monthly marketing expenses according to the current plan, contributing to the area’s forecast;
Develop brand presentations for Sales Conventions and quarterly meetings, providing information and support for their execution;
Analyze monthly sales results, P&L, MTRIX and other internal tools to prepare the area’s support reports, including in-depth analyses and identification of problems-opportunities-causes (using 5W2H and STPD) to propose corrective actions and achieve targets;
Assist in developing promotional materials for the brand under your responsibility by preparing clear, objective briefings together with the trade marketing team, with defined timing for sharing with advertising agencies;
Conduct field visits to evaluate product performance and propose improvements using the STPD method.
Requirements
Education: Bachelor’s degree in Marketing, Business Administration, Economics or related fields.
Experience: At least 12 months of experience preferred in an internship or administrative role.
Previous experience in Trade Marketing, Marketing, Sales Administration or Logistics.
Technical skills: Intermediate proficiency in Microsoft Office (Excel, PowerPoint, Word);
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