PC
Senior System Analyst driving AI - driven transformation in finance processes for a 500+ staff Finance Group. Leading initiatives in business process reengineering, AI application integration, and operational efficiency.
About the role
- Own and grow the server-side tracking framework.
- Ensure web analytics, marketing, and technology implementations are harmonized and scalable across app and web platforms.
- Work closely with developers, data engineers, conversion specialists, and marketers to transform business needs into measurable tracking solutions that drive better decisions.
Requirements
- A minimum of 4 years of relevant work experience in web analytics or a similar field.
- Experience using and maintaining server-side tracking tools like Tealium EventStream, Server-side Tag Manager, or Segment.
- Experience with Tag Management tools such as Adobe Launch, Google Tag Manager, or Tealium iQ.
- Experience with web analytics tools like Adobe Analytics or Google Analytics.
- Strong communication skills, with the ability to explain complex problems to both technical and non-technical teams.
- Experience with the setup and maintenance of AppsFlyer or other mobile attribution tools.
- Experience using Conversion Rate Optimization tools such as Adobe Target or Optimizely.
- A background in mobile marketing and cross-device tracking.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
BE
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