Senior Technical Web Analyst managing scalable server-side tracking framework for Storio Group. Collaborating with developers and marketers to drive data-informed decisions.
Responsibilities
Own and grow the server-side tracking framework.
Ensure web analytics, marketing, and technology implementations are harmonized and scalable across app and web platforms.
Work closely with developers, data engineers, conversion specialists, and marketers to transform business needs into measurable tracking solutions that drive better decisions.
Requirements
A minimum of 4 years of relevant work experience in web analytics or a similar field.
Experience using and maintaining server-side tracking tools like Tealium EventStream, Server-side Tag Manager, or Segment.
Experience with Tag Management tools such as Adobe Launch, Google Tag Manager, or Tealium iQ.
Experience with web analytics tools like Adobe Analytics or Google Analytics.
Strong communication skills, with the ability to explain complex problems to both technical and non-technical teams.
Experience with the setup and maintenance of AppsFlyer or other mobile attribution tools.
Experience using Conversion Rate Optimization tools such as Adobe Target or Optimizely.
A background in mobile marketing and cross-device tracking.
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