Product Marketing Lead for Pepperstone focusing on crypto marketing strategy and high - impact campaigns. Collaborating with teams to drive acquisition and alignment in the crypto sector.
About the role
- Marketing Manager responsible for shaping casavi's B2B marketing strategy. Leading product marketing and multi-channel campaign execution.
Responsibilities
- Strategische Verantwortung im Marketing und Mitgestaltung der casavi-Marketingstrategie
- Entwicklung und Umsetzung der Produktmarketing-Strategie
- Planung und Durchführung von Go-to-Market-Kampagnen für neue Produkte
- Monitoring relevanter KPIs und kontinuierliche Optimierung laufender Maßnahmen
- Enge Zusammenarbeit mit internen Stakeholdern und Steuerung externer Partner
Requirements
- Mind. 3 Jahre Berufserfahrung im B2B-Umfeld, vorzugsweise in der SaaS-Branche
- Nachweisliche Erfahrung in der Entwicklung und Umsetzung von Marketingstrategien
- Sicher im Aufbau von Value Propositions, Storylines und Go-to-Market-Strategien
- Erfahrung in der Planung, Orchestrierung und Optimierung von Multi-Channel-Kampagnen
- Routine im Umgang mit KPIs, Dashboards und Reporting-Tools
- Kenntnisse in gängigen CMS- und Automatisierungs-Tools (z. B. Clay, Salesforce)
- Vorzugsweise erste praktische Erfahrung im Einsatz von KI-Tools
- Organisationsstärke, Eigenverantwortung und Erfahrung in der Steuerung von Agenturen
- Sehr gute Englischkenntnisse und verhandlungssichere Deutschkenntnisse (C2)
Benefits
- Flexible & hybride Arbeitszeitmodelle
- 60 Tage pro Jahr Workation in der EU & 2 Tage Social Leave
- Regelmäßige Firmenevents
- Kita-Zuschuss & betriebliche Altersvorsorge
- Corporate Benefits
- Vergünstigte Mitgliedschaft bei EGYM Wellpass & Sportangebote
- Vielfältige Entwicklungsmöglichkeiten
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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