Senior PR Manager leading public relations for WaterAid by managing media relations and PR campaigns. Driving awareness and support for WaterAid’s mission to promote clean water and sanitation.
Responsibilities
Lead on developing and delivering innovative integrated, digital first PR campaigns that achieve impactful national, international, local and digital coverage, to support our fundraising and public engagement activities, build WaterAid’s profile, and align with wider organisational aims
Manage our media around our high-profile strategic partnerships to deliver media projects that meet shared objectives and help our partners become influencers in their sector to drive change
Work with the Celebrity and Influencer team to develop effective ways to work with high-profile supporters to build awareness of WaterAid and our work
Act as a media spokesperson for WaterAid as required, briefing journalists on and off the record and giving media interviews where necessary
Provide professional advice and support to colleagues in the UK, including our Chief Executive and within the WaterAid federation involved in media relations work, and identify opportunities to coordinate media moments across the organisation
Manage reputational issues where appropriate in coordination with the Head of Media
Write and edit copy as required for print and web outlets
Monitor and evaluate coverage and the wider impacts of our media work to guide future strategies
Build and maintain relationships with key journalists and broadcasters including the planning and managing of trips to country programmes with journalists, celebrities or for content gathering
Join the 24/7 on-call rota and be prepared for travel in the UK and overseas - usually around two weeks per year - as well as some work outside normal office hours, as necessary
Undertake any other responsibilities, tasks or activities as reasonably required, including deputising for the Head of Media
Champion WaterAid’s commitment to equity, inclusion and safeguarding.
Requirements
Experience of leading, managing and motivating others and driving change
Considerable proven experience of working in an in-house media team or PR agency
Proven experience of creating and delivering effective and innovative integrated, multi-channel media campaigns with digital media at their core
Proven experience of liaising with journalists of all levels especially national and consumer media
Experience of utilising digital and social media to deliver PR objectives and aligning media work with owned, shared and paid activities
Proven ability to prioritise workload and work under pressure
Proven ability to organise, coordinate and evaluate successful projects
Strong leadership skills and the ability to motivate and inspire others
Excellent verbal communication skills
Excellent command of written English to produce written media work of high quality
Ability to forge effective working relationships within the team, wider comms department and with colleagues from across the organisation as well as external stakeholders
Commitment to personal learning, development and improvement in pursuit of own objectives and those of the team and organisation
Commitment to WaterAid’s values and a working style that reflects these
Experience of international development issues and/or working in the voluntary sector in a communications role (although not essential)
Background in journalism (although not essential)
Benefits
36 days’ holiday (including 8 Bank Holidays)
Option to buy an extra 5 days’ annual leave
Employer pension contribution up to 10 %
Flexible and hybrid working arrangements
Season ticket loan
Free annual eye tests
‘Give as you Earn’ charitable giving scheme
Enhanced parental leave (maternity, adoption/surrogacy, shared parental and paternity)
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