Lead growth strategy and experimentation for Afya's Prescription product, collaborating with marketing, data, product and engineering. Drive A/B testing, funnel optimization and analytics to scale user acquisition, activation, engagement and retention.
Responsibilities
Act as the Product Manager for the Growth vertical, focusing on data-driven strategies and experiments to increase user acquisition, activation, engagement, and retention for Afya's Prescription solution.
Drive prioritization and development of growth initiatives in partnership with marketing, data, product, and technology teams.
Manage the backlog of A/B tests, funnel optimizations, and integrations with performance and automation tools.
Analyze metrics and user behavior to identify opportunities to scale the impact of digital health solutions.
Ensure alignment between product strategy and the growth objectives of the business unit.
Requirements
Experience as a Product Manager in Growth teams or digital product teams with a growth focus;
Hands-on experience with experimentation and a data-driven culture (A/B testing, cohort analysis, retention, CAC, LTV, churn, etc.);
Ability to identify growth levers based on metrics and user behavior;
Familiarity with marketing tech and automation tools (e.g., Segment, Amplitude, GA4, RD Station, HubSpot, etc.);
Experience with digital B2B or B2C products in high-scale, fast-paced environments;
Collaborative mindset with the ability to work across different areas and align the strategic interests of business, product, marketing, and technology.
Benefits
Meal allowance / meal voucher;
Flexible working hours and arrangements (for Remote roles);
Commuter allowance (for Hybrid or On-site roles);
Profit Sharing (PLR);
Multibenefits: flexible benefit via Flash Card to use as you prefer;
Gympass / Wellhub;
Psicologia Viva (online platform for therapy and nutrition consultations);
Health and Dental Insurance;
Life Insurance;
Extended parental leave (up to 6 months for mothers and 20 days for fathers);
Rede D'Ór: support and important information for mother and baby health with a network of accredited nurses;
Partnership with your regional SESC (varied programming in education, health, culture, leisure and assistance);
Birthday Day Off (one day off to take on the day or during your birthday month);
Learning platform with various courses to improve your skills (UCA);
Language academy (AIA);
Leadership development program;
Mentoring for Women at Afya (MMA);
Discounts on undergraduate and postgraduate courses at Afya's educational units.
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