Hybrid Product Manager, Commerce Growth

at Netflix

• Job title: Product Manager, Commerce Growth
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Los Gatos, United States

About the role

• Product Manager driving commerce growth strategies for Netflix in underperforming markets. Collaborating with cross-functional teams to optimize user acquisition and engagement through innovative messaging.

Responsibilities

• Build a strategic off-service and commerce messaging roadmap, while taking product concepts from idea through validation, shipping, measurement, and iteration.
• Lead a team of stunning colleagues across design, engineering, consumer insights, and data science to deliver outstanding products to our customers.
• Build business cases and measure the impact of your product innovation, with your data science partners.
• Author strategy memos and presentations and represent your team’s work to senior executives.
• Deeply understand and socialize the evolving needs of our customers, with your consumer insights and design partners.
• Set the product roadmap with a focus on enhancing off-service acquisition and engagement, particularly through external channels and messaging platforms.
• Develop and optimize modular, scalable, and efficient off-service flows (e.g., from social platforms to in-app, email, push notifications, remarketing journeys) that connect users from destinations such as Google, GenAI services, social platforms and other third-party platforms.
• Identify and prioritize underperforming markets for targeted acquisition efforts, developing persuasion levers and experiences to drive growth.
• Leverage experimentation and A/B testing to optimize messaging effectiveness across different customer segments, channels, and regions in partnership with Algo PMs.
• Collaborate cross-functionally with marketing, Live, Games, regional, and partnerships teams to improve ROAS and maximize acquisition impact through landing page development.
• Own key product decisions in your area, from roadmap definition to rollout strategy.
• Drive initiatives through the entire product development lifecycle, including hypothesis development, design, consumer insights research, testing, productization, and iteration.

Requirements

• 5+ years of product management experience with a proven record of prioritizing and successfully launching impactful products or platforms.
• Preferred experience includes working on product strategy and testing for commerce or growth initiatives, particularly for international markets (outside the US).
• Experience with growth, acquisition, monetization, lifecycle optimization, plans, in a direct-to-consumer business, preferably with global scope where the consumer is paying for the service.
• Understanding of Google search, SEO, social platform deep linking, and off-service user acquisition, with experience driving engagement from external platforms into owned channels.
• Strategic thinking with a healthy blend of deep technical knowledge with customer-focused mindset and empathy.
• Ability to inspire, motivate and lead a cross-functional team - your ability to build strong relationships is critical to success.
• Insatiable curiosity to learn new domains, keep up with industry innovation, and constantly ask ‘why’.
• Excellent verbal and written communication skills - you will write and speak a lot!
• Comfortable using data to inform priorities and evaluate impact of initiatives.
• Strong instincts for outstanding customer experience.
• Embodiment of the Netflix real values while also bringing a new perspective to improve our culture.

Benefits

• Some travel will be required.