Product Owner maximizing output of Agile Scrum team at GM Financial. Collaborating with stakeholders and prioritizing backlog for customer - centric product success.
About the role
- Senior Product Manager at Fanatics focusing on Dynamic Landing Pages and Digital Marketing growth strategy. Leading post-click journey optimization across various digital channels.
Responsibilities
- Lead Dynamic Landing Pages and Digital Marketing strategy
- Own the post-click journey for key acquisition channels across Paid Search, PLA, SEO, and emerging AI-native surfaces
- Collaborate with Marketing, Engineering, and Personalization teams to define routing logic and optimize journeys
- Partner with Marketing to align pre-click strategy with post-click journeys
- Design dynamic landing page systems that adapt in real-time based on entry channel and campaign
- Collaborate with Personalization and Data Science teams to inject real-time recommendations
Requirements
- 6+ years in Product Management with 3+ years in growth or digital marketing-related roles
- Experience owning landing page strategy, performance marketing, or full-funnel optimization
- Deep familiarity with SEO, SEM, PLA, Paid Social
- Strong understanding of analytics, experimentation, and metrics like ROAS, CAC, LTV, and bounce rate
- Proficiency in tools like GA4, Amplitude, Adobe Analytics, Optimizely, or similar
- Awareness of emerging AI channels (SGE, voice/assistant-based search, chat shopping)
- Demonstrated ability to influence both Marketing and Product stakeholders
- Strong technical intuition and ability to collaborate with engineers
Benefits
- Wellness programs with fitness and weight management partners
- Paid maternity and paternity leave
- Infertility treatment
- Flexible time off
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