Marketing Specialist responsible for creating impactful marketing content and campaigns. Engaging diverse audiences in support of brand strategy and business development objectives.
About the role
- Senior Marketing Science Analyst providing strategic data-driven insights for customer growth. Leading program development and maintaining customer relationships while optimizing marketing strategies.
Responsibilities
- Lead the development and execution of programs for customers. Collect, harmonize & review data, build models, interpret results, and formulate key insights, charts, reports, for customer presentations
- Provide strategic guidance and recommendations to customers based on data-driven insights. This includes (but not limited to) helping customers understand their target audience, optimize marketing spend, and measure the impact of their efforts.
- Work closely with the team to continuously evolve and develop new ways of efficiently and effectively solving complex client business problems.
- Maintain strong customer relationships and ensure that their business needs are met by identifying new growth opportunities and proactively using software tool enhancements.
- Provide guidance to and mentoring Marketing Science Analysts across technical and consulting competencies.
Requirements
- Bachelor’s degree or above (ideal areas of study/related study including Business Analytics and Management, Economics, Statistics, Mathematics, and/or Marketing)
- 3-4 years’ experience with any combination of advanced and predictive analytics, marketing analytics, and analytic techniques for marketing, customer, and business applications
- Strong working knowledge of Microsoft PowerPoint and Excel
- Experience working independently on analytical tasks, building, and optimizing ‘big data’ pipelines, architectures, and data sets.
- Experience developing and delivering presentations using insights derived from analytics.
- Experience using data to solve complex business questions and demonstrate an awareness of the broader business impacts that drive business solutions.
- Account management and customer success skills, including strong written and verbal communication.
- Experience collaborating with others to implement change initiatives.
Benefits
- Health insurance
- Retirement plans
- Paid time off
- Flexible work arrangements
- Professional development
- Mentoring opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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