Senior Marketing Science Analyst providing strategic data-driven insights for customer growth. Leading program development and maintaining customer relationships while optimizing marketing strategies.
Responsibilities
Lead the development and execution of programs for customers. Collect, harmonize & review data, build models, interpret results, and formulate key insights, charts, reports, for customer presentations
Provide strategic guidance and recommendations to customers based on data-driven insights. This includes (but not limited to) helping customers understand their target audience, optimize marketing spend, and measure the impact of their efforts.
Work closely with the team to continuously evolve and develop new ways of efficiently and effectively solving complex client business problems.
Maintain strong customer relationships and ensure that their business needs are met by identifying new growth opportunities and proactively using software tool enhancements.
Provide guidance to and mentoring Marketing Science Analysts across technical and consulting competencies.
Requirements
Bachelor’s degree or above (ideal areas of study/related study including Business Analytics and Management, Economics, Statistics, Mathematics, and/or Marketing)
3-4 years’ experience with any combination of advanced and predictive analytics, marketing analytics, and analytic techniques for marketing, customer, and business applications
Strong working knowledge of Microsoft PowerPoint and Excel
Experience working independently on analytical tasks, building, and optimizing ‘big data’ pipelines, architectures, and data sets.
Experience developing and delivering presentations using insights derived from analytics.
Experience using data to solve complex business questions and demonstrate an awareness of the broader business impacts that drive business solutions.
Account management and customer success skills, including strong written and verbal communication.
Experience collaborating with others to implement change initiatives.
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