Marketing Analyst role at UniFatecie, responsible for communication and creative campaign support. Collaborating with various sectors to implement effective marketing strategies.
About the role
- Marketing Manager leading the development and execution of brand strategy for Austria and Switzerland. Responsible for impactful campaigns and local marketing initiatives.
Responsibilities
- Develop and execute the Austrian and Swiss brand and marketing strategy by aligning global direction with local consumer insights
- Define the marketing activation calendar and lead the planning and execution of 360° campaigns across all relevant functions
- Help define the local product portfolio focus based on market needs and opportunities
- Lead integrated brand campaigns by briefing assets that are brand-compliant and tailored to the local audience
- Manage agencies appointed by TQG to ensure timely, high-quality campaign execution
- Track key brand metrics (awareness, equity, engagement) and campaign performance to drive continuous improvement
- Collaborate across teams to deliver a consistent, engaging brand experience across all D2C and retailer channels
- Lead retail media and shopper marketing initiatives with key Swiss and Austrian retailers to ensure strong brand presence both online and in-store
- Act as the brand guardian for Switzerland and Austria, ensuring consistency in tone, messaging, and visual identity
- Partner with the local Commercial Managers and other teams to align marketing with market goals
- Stay alert to competitors, trends, and new opportunities
Requirements
- 5+ years of experience as a Brand or Marketing Manager in Consumer Products, ideally with experience of working within a large CPG company
- Deep expertise in brand building, integrated campaigns, and consumer marketing focused on the Austrian and Swiss market
- Hands-on experience in D2C environments, local retail media networks, and shopper activation
- Ability to build impactful, consistent digital consumer journeys
- Strategic and creative thinker who thrives in fast-paced, matrixed environments
- Strong cross-functional collaboration and project management skills with attention to detail
- Confident using MS Office, digital marketing tools, and performance data to guide decisions
- Fluent German and English speaker with excellent written and verbal communication skills
Benefits
- Flexible working hours and remote work options
- Workation
- 28 days vacation/year
- Attractive employee discounts
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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