Hybrid Senior Marketing Manager – Austria/Switzerland

at TQG

• Job title: Senior Marketing Manager – Austria/Switzerland
• Job type: Full Time
• Experience level: Senior
• Salary: Not specified
• Degree requirement: Professional Certificate
• Location requirements: Hybrid, Austria

About the role

• Marketing Manager leading the development and execution of brand strategy for Austria and Switzerland. Responsible for impactful campaigns and local marketing initiatives.

Responsibilities

• Develop and execute the Austrian and Swiss brand and marketing strategy by aligning global direction with local consumer insights
• Define the marketing activation calendar and lead the planning and execution of 360° campaigns across all relevant functions
• Help define the local product portfolio focus based on market needs and opportunities
• Lead integrated brand campaigns by briefing assets that are brand-compliant and tailored to the local audience
• Manage agencies appointed by TQG to ensure timely, high-quality campaign execution
• Track key brand metrics (awareness, equity, engagement) and campaign performance to drive continuous improvement
• Collaborate across teams to deliver a consistent, engaging brand experience across all D2C and retailer channels
• Lead retail media and shopper marketing initiatives with key Swiss and Austrian retailers to ensure strong brand presence both online and in-store
• Act as the brand guardian for Switzerland and Austria, ensuring consistency in tone, messaging, and visual identity
• Partner with the local Commercial Managers and other teams to align marketing with market goals
• Stay alert to competitors, trends, and new opportunities

Requirements

• 5+ years of experience as a Brand or Marketing Manager in Consumer Products, ideally with experience of working within a large CPG company
• Deep expertise in brand building, integrated campaigns, and consumer marketing focused on the Austrian and Swiss market
• Hands-on experience in D2C environments, local retail media networks, and shopper activation
• Ability to build impactful, consistent digital consumer journeys
• Strategic and creative thinker who thrives in fast-paced, matrixed environments
• Strong cross-functional collaboration and project management skills with attention to detail
• Confident using MS Office, digital marketing tools, and performance data to guide decisions
• Fluent German and English speaker with excellent written and verbal communication skills

Benefits

• Flexible working hours and remote work options
• Workation
• 28 days vacation/year
• Attractive employee discounts