Head of Marketing responsible for leading marketing strategies for a loyalty platform focused on growth and brand experience. Managing multi - channel campaigns and team leadership.
About the role
- Senior Marketing Consultant managing Harbor Lab’s marketing strategy during maternity cover. Overseeing social media, events, and campaigns to strengthen the brand across the maritime ecosystem.
Responsibilities
- Develop a clear marketing strategy aligned with HarborLab’s business goals.
- Define customer personas (ship owners, operators, agents, vendors) and map value propositions for each.
- Support go-to-market planning for new product features and regional expansion.
- Create compelling content (case studies, blogs, white papers, presentations) to showcase HarborLab’s impact.
- Translate complex product features into clear customer value.
- Build HarborLab’s voice in industry media and digital channels.
- Run multi-channel campaigns (SEO/SEM, LinkedIn, events, webinars).
- Optimize digital presence to increase visibility and lead generation.
- Partner with sales on account-based marketing (ABM) initiatives.
- Identify co-marketing opportunities with associations, port authorities, and tech partners.
- Support HarborLab’s presence at global maritime events, conferences, and panels.
- Define and track KPIs (pipeline, lead generation, CAC, conversion rates).
- Analyze performance data to optimize campaign impact.
- Conduct market research and competitive analysis.
Requirements
- 5+ years in B2B SaaS marketing, ideally in logistics, supply chain, or industrial tech.
- Proven ability to design and execute demand generation campaigns.
- Strong content creation skills for both technical and business audiences.
- Proficiency with CRM and marketing automation tools (e.g., HubSpot, PipeDrive, Google Analytics).
- A balance of strategic thinking and hands-on execution.
- Excellent communication and storytelling skills.
Benefits
- Attractive compensation package based on experience and skillset
- 30 days of paid annual leave
- Comprehensive private health insurance coverage for your entire family
- Hybrid way of work
- Yoga classes, Life Coach, Running Coach and Kick-Boxing Sessions
- Cool start-up environment (with swag, and much more)
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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