Hybrid Senior Marketing Consultant – Maternity Cover

Posted last month

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About the role

  • Develop a clear marketing strategy aligned with HarborLab’s business goals.
  • Define customer personas (ship owners, operators, agents, vendors) and map value propositions for each.
  • Support go-to-market planning for new product features and regional expansion.
  • Create compelling content (case studies, blogs, white papers, presentations) to showcase HarborLab’s impact.
  • Translate complex product features into clear customer value.
  • Build HarborLab’s voice in industry media and digital channels.
  • Run multi-channel campaigns (SEO/SEM, LinkedIn, events, webinars).
  • Optimize digital presence to increase visibility and lead generation.
  • Partner with sales on account-based marketing (ABM) initiatives.
  • Identify co-marketing opportunities with associations, port authorities, and tech partners.
  • Support HarborLab’s presence at global maritime events, conferences, and panels.
  • Define and track KPIs (pipeline, lead generation, CAC, conversion rates).
  • Analyze performance data to optimize campaign impact.
  • Conduct market research and competitive analysis.

Requirements

  • 5+ years in B2B SaaS marketing, ideally in logistics, supply chain, or industrial tech.
  • Proven ability to design and execute demand generation campaigns.
  • Strong content creation skills for both technical and business audiences.
  • Proficiency with CRM and marketing automation tools (e.g., HubSpot, PipeDrive, Google Analytics).
  • A balance of strategic thinking and hands-on execution.
  • Excellent communication and storytelling skills.

Benefits

  • Attractive compensation package based on experience and skillset
  • 30 days of paid annual leave
  • Comprehensive private health insurance coverage for your entire family
  • Hybrid way of work
  • Yoga classes, Life Coach, Running Coach and Kick-Boxing Sessions
  • Cool start-up environment (with swag, and much more)

Job title

Senior Marketing Consultant – Maternity Cover

Job type

Experience level

Senior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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