Senior Marketing Consultant at LPL Financial managing both digital and traditional marketing strategies for high-profile financial advisor brands. Collaborating with clients to enhance their marketing efforts and improve business growth.
Responsibilities
Be the marketing relationship manager and the advisor firm's marketing strategist
Curate and implement digital marketing editorial calendars for each advisor’s blog, e-newsletter, email campaigns, digital ads, and social media platforms
Create traditional advertisements and negotiate rates with publication companies
Implement prospect engagement, niche prospecting processes, and workflow for implementations to each advisor
Establish and measure ROI and KPIs such as email CTR, social media engagement, and website traffic
Schedule and host regular weekly or bi-weekly discussions with the advisors
Collaborate with the advisor’s office staff to ensure cohesive messaging and communications
Requirements
5+ years experience in traditional and digital marketing
Solid understanding of e-commerce, social media advertising, PPC, SEO & SEM
Solid knowledge of CRM, inbound marketing tools, and web management
Understanding of offset and digital print
Bachelor’s degree in marketing, communication, or related field
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