Hybrid Senior Marketing and Sales Operations Consultant – Digital

at Caterpillar Inc.

• Job title: Senior Marketing and Sales Operations Consultant – Digital
• Job type: Full Time
• Experience level: Senior
• Salary: $126,000 - $189,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Irving, United States

About the role

• Senior Marketing & Sales Operations Consultant supporting dealer digital marketing excellence at Caterpillar. Collaborating with dealers and districts to enhance digital marketing operations capabilities.

Responsibilities

• Assist District evaluation of dealer digital marketing capabilities to drive consistency throughout the assigned region.
• Partner with Districts to develop and execute action plans for dealer digital marketing capabilities.
• Support Districts and dealers with strategic engagement and implementation of digital marketing capabilities, with focus on the digital marketing tools and digital marketing online solutions (such as Salesforce, HubSpot, etc.) meant to drive enhanced customer engagement and experience.
• Drive dealer usage of marketing automation tools that allow boosting online customer engagement by providing dynamic digital experiences that trigger personalized customer journeys and monitoring the customer behavior with the goal of increasing the number of active retail customers.
• Work with Districts and dealers to measure and monitor the effectiveness of their marketing sales funnel through CRM systems, helping them define processes and performance KPIs for a customer-centric marketing approach and maintaining an accurate customer database.
• Develop deep expertise to advise districts and dealers on process improvement for areas such as customer retention and activation, nurturing campaigns, and marketing leads development and follow through.
• Evaluate the training needs of field representative and dealer personnel and leverage existing materials and resources to satisfy those training requirements in the digital marketing space.
• Other duties as assigned by Caterpillar management from time-to-time.

Requirements

• Project Management: Knowledge of effective project management strategies and tactics; ability to plan, organize, monitor, and control projects, ensuring efficient utilization of technical and administrative resources to achieve project objectives.
• Decision Making and Critical Thinking: Knowledge of the decision-making process and associated tools and techniques; ability to accurately analyze situations and reach productive decisions based on informed judgment.
• Problem Solving: Knowledge of approaches, tools, techniques for recognizing, anticipating, and resolving organizational, operational or process problems; ability to apply knowledge of problem solving appropriately to diverse situations.
• Effective Communications: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.
• Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
• Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
• Bachelor’s degree in marketing or business, or related experience in lieu of degree.
• Knowledge of marketing and sales key concepts and industry strategies.
• Previous experience working with Caterpillar’s dealer network.
• Previous company field representative experience.
• Previous roles held in marketing operations and sales support.
• Demonstrated ability to work on increasingly more complex assignments and provide direction to less experienced team members on project assignments.

Benefits

• Medical, dental, and vision benefits*
• Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
• 401(k) savings plans*
• Health Savings Account (HSA)*
• Flexible Spending Accounts (FSAs)*
• Health Lifestyle Programs*
• Employee Assistance Program*
• Voluntary Benefits and Employee Discounts*
• Career Development*
• Incentive bonus*
• Disability benefits
• Life Insurance
• Parental leave
• Adoption benefits
• Tuition Reimbursement*