Hybrid Senior Marketing and Events Manager

Posted last month

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About the role

  • Lead event execution in METNA: plan and execute trade shows, executive dinners, Cloudflare conferences, partner gatherings, and more to drive pipeline and customer engagement across the region
  • Drive EMEA channel event strategy in collaboration with Head of EMEA Events, Director of Partner Marketing, and METNA Field Marketing leads
  • Cross-functional collaboration with Sales, Product, Localization, and Marketing to align event strategy with business goals
  • Vendor and partner management: own relationships with agencies, venues, and regional partners to ensure seamless execution and ROI
  • Campaign development and execution: create event-related assets including landing pages, promotional content, and email campaigns; ensure pre- and post-event strategies to drive lead conversion
  • Performance tracking and insights: measure, report, and optimize events using KPIs and ROI metrics
  • Support regional field marketing and partner with the METNA Field Marketing Manager to embed event initiatives within broader EMEA marketing strategy
  • Report to the Head of Field Marketing & Events, EMEA and work closely with regional marketing and sales organisation

Requirements

  • Fluent in English (mandatory)
  • Based in Lisbon, Portugal
  • 8+ years of regional marketing experience, including support for field sales teams and channel partners
  • Background in cybersecurity or high-growth SaaS is a strong advantage
  • Deep expertise in event, channel, or field marketing, with experience managing complex, multi-market programs
  • Comfortable working closely with sales, BDRs, and partner ecosystems
  • Experience operating across diverse EMEA teams and cultures
  • Exceptional project and time management skills; detail-oriented and highly organised
  • Excellent written and verbal communication; strong copywriting and storytelling skills
  • Collaborative communicator, able to influence stakeholders across Sales, Marketing, and Partner teams
  • Strategic mindset with the ability to execute in a fast-paced, evolving environment
  • Strong analytical acumen, using data to inform decisions and optimize performance
  • Proficiency in Google Workspace (G Suite)
  • Experience with Salesforce, Marketo, Demandbase or other MarTech platforms is a plus
  • Other European languages are a plus

Benefits

  • Cloudflare provides reasonable accommodations to qualified individuals with disabilities
  • Cloudflare is an equal opportunity employer committed to diversity and inclusiveness

Job title

Senior Marketing and Events Manager

Job type

Experience level

Senior

Salary

Not specified

Degree requirement

No Education Requirement

Tech skills

Location requirements

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