Manager of BI - Analytics and Insights leading a high performing team at PG&E. Responsible for translating compliance and operational data into actionable insights.
About the role
- Senior Manager, Organic shaping brand engagement across digital channels. Leading organic strategy and content execution for online course provider StraighterLine.
Responsibilities
- Own StraighterLine’s organic growth strategy across Meta, TikTok, YouTube Shorts, LinkedIn, X, and emerging channels.
- Develop and manage the content calendar to capture product launches, campaigns, promotions, and cultural moments in real time.
- Align organic and paid strategies to maximize reach, engagement, and brand impact.
- Build influencer and partnership roadmaps aligned with business objectives and KPIs.
- Collaborate cross-functionally with Creative, PR, and Performance teams to amplify campaigns and support key markets.
- Plan and execute engaging, platform-native content across video, imagery, and interactive formats.
- Partner with Creative, PR, and Product teams to deliver high-impact, audience-focused campaigns.
- Oversee community management, including DMs, comments, and real-time conversations, ensuring brand voice consistency and trust-building engagement.
- Identify and develop brand partnerships and collaboration opportunities.
- Manage contractors with a view to building and leading an internal team over time.
- Own and scale StraighterLine’s in-house UGC and creator program, from sourcing talent to managing relationships and ensuring strong creative output.
- Develop and execute influencer partnerships to grow reach, engagement, and conversions.
- Leverage performance insights to refine influencer strategies and optimize ROI.
- Track, analyze, and report on performance weekly and monthly, providing actionable insights to improve strategy and execution.
- Serve as StraighterLine’s in-house expert on organic and influencer trends—including AI, generative platforms, and assistant-based discovery.
- Monitor competitive performance and partner with channel reps to ensure StraighterLine stays ahead of best practices and platform updates.
Requirements
- 5–7 years leading organic social strategy with proven success scaling brand channels.
- Expertise across TikTok, Meta, LinkedIn, YouTube, and emerging platforms.
- Strong track record of building engaged communities and running influencer/UGC programs.
- Proven project management skills with the ability to lead campaigns end-to-end.
- Proficient in social/UGC tools; comfortable analyzing performance data and evolving strategies.
- Strong communicator and storyteller with an eye for design, video, and cultural nuance.
- Leadership experience managing projects, campaigns, and team members.
- Collaborative, proactive, and quick-moving team player who thrives in fast-paced environments.
- Interest in or exposure to education brands.
Benefits
- Generous time off policies, 13 public holidays.
- Medical, Dental, and Vision Insurance Coverage (*one option full funded by StraighterLine)
- 401K Safe Harbor: StraighterLine contributes 3% of your total salary whether you contribute or not
- Six weeks paid parental leave
- Free StraighterLine courses for you and your family members
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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