About the role
- Senior Manager overseeing portfolio management, performance insights at Airwallex. Leading marketing budget optimization and cross-functional collaboration towards business growth.
Responsibilities
- Own the U.S. paid media reporting, trade-off, investment portfolios insights and framework — guiding where and how budgets are deployed across channels, funnels, and audiences.
- Build scalable reporting and synthesized global analysis to help support management of budget pacing, forecasting, and scenario models that align spend to pipeline, CAC, and ROI goals.
- Partner with Finance, Marketing Strategy, and Regional Leads to determine quarterly allocation strategies and ROI scenarios.
- Identify portfolio-level opportunities and trade-offs — shifting investment based on marginal efficiency and saturation signals.
- Lead ongoing spend optimization check-ins (weekly and monthly) to ensure dollars are driving measurable business outcomes across stages of the funnel.
- Anchor on North Star metrics and reporting structure for performance marketing efficiency (CAC, LTV:CAC, ROI, payback period, MQL-to-pipeline conversion, etc.).
- Partner with Data, Analytics, and RevOps to ensure campaign data integrity across Salesforce, Marketo, and ad platforms.
- Build and maintain dashboards and scorecards (in Looker, Tableau, or BigQuery) that provide real-time visibility into performance.
- Own monthly business reviews (MBRs) and quarterly performance readouts with marketing and leadership stakeholders.
- Work cross-functionally to improve data capture, attribution, and channel-level insight granularity.
- Conduct deep-dive analyses to evaluate channel performance, cohort efficiency, and incremental impact.
- Partner with channel leads (SEM, Paid Social, Display) to identify efficiency drivers and recommend actionable optimizations.
- Run what-if and sensitivity analyses to inform investment decisions under different pipeline or efficiency scenarios.
- Translate complex data sets into clear narratives and executive-ready insights.
- Collaborate with Global Performance Strategy, Regional Marketing, and Finance on annual and quarterly planning.
- Partner with Data Science and Attribution teams to evolve incrementality testing, MMMs, and performance modeling.
- Ensure marketing investment decisions are informed by pipeline contribution and revenue data from Salesforce.
- Serve as the center of excellence for financial discipline, pacing governance, and performance accountability across paid media.
- Advanced proficiency with Excel / Google Sheets for budget modeling, pacing, and scenario planning.
- Strong experience with data visualization and BI tools (Looker, Tableau, Power BI, or Data Studio).
- Hands-on familiarity with Salesforce (SFDC) and Marketo for campaign data validation and pipeline attribution.
- Experience querying or analyzing data from BigQuery, Snowflake, or SQL databases.
- Understanding of digital channel data structures (Google Ads, LinkedIn, Meta, DSPs) and their integration with CRM and BI systems.
- Comfort working across attribution models (last touch, MTA, MMM, incrementality) and translating findings for non-technical stakeholders.
Requirements
- 8+ years of experience in performance marketing, marketing analytics, or growth finance, ideally within B2B SaaS or fintech.
- Proven success in building detailed, streamlined and scalable models for optimizing for efficiency and pipeline outcomes.
- Strong understanding of marketing funnel dynamics, from awareness to closed-won revenue.
- Excellent communication and executive-presentation skills; able to influence cross-functional decision-making.
- Deep comfort working with ambiguity, connecting disparate data sources, and building clarity through structure.
- Bachelor’s degree in Business, Marketing, Economics, or Data Analytics (MBA a plus).
Benefits
- medical, dental, and vision insurance
- 401(k) plan
- short-term and long-term disability
- basic life insurance
- well-being benefits
- 20 paid days of vacation
- 12 paid days of company holidays
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