Strategic leader driving Customer Insights for Snap’s SMC business. Overseeing research initiatives and leveraging AI tools for actionable insights.
Responsibilities
Lead the Customer Insights strategy for Snap’s SMC business, driving studies that inform both Growth & GTM and Sales initiatives.
Oversee a diverse portfolio of research including customer segmentation, deep-dives, go-to-market studies, messaging work, vertical insights (3P and custom), event- or moment-specific studies, and product-sales analyses.
Monitor competitive activity, market movements, and emerging platform trends to identify opportunities for differentiation and inform Snap’s strategic response.
Build intuitive dashboards, frameworks, and narratives that make insights easy to activate across Sales and Growth Marketing teams.
Guide and inspire a multidisciplinary team of researchers to deliver high-impact, scalable insights programs.
Leverage AI tools to accelerate data synthesis, trend detection, and storytelling, enabling faster decision-making.
Champion a culture of curiosity, experimentation, and learning to drive innovation and continuous improvement.
Build and manage relationships with external research partners to expand capabilities and enrich our understanding of advertiser needs.
Requirements
BS/BA degree or equivalent years of experience
12+ years of experience in customer insights, marketing strategy, or research roles — ideally within a B2B or digital advertising environment
2+ years relevant manager experience
Benefits
paid parental leave
comprehensive medical coverage
emotional and mental health support programs
compensation packages that let you share in Snap’s long-term success
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