Hybrid Senior Manager, Customer Insights

Posted 2 months ago

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About the role

  • Strategic leader driving Customer Insights for Snap’s SMC business. Overseeing research initiatives and leveraging AI tools for actionable insights.

Responsibilities

  • Lead the Customer Insights strategy for Snap’s SMC business, driving studies that inform both Growth & GTM and Sales initiatives.
  • Oversee a diverse portfolio of research including customer segmentation, deep-dives, go-to-market studies, messaging work, vertical insights (3P and custom), event- or moment-specific studies, and product-sales analyses.
  • Monitor competitive activity, market movements, and emerging platform trends to identify opportunities for differentiation and inform Snap’s strategic response.
  • Build intuitive dashboards, frameworks, and narratives that make insights easy to activate across Sales and Growth Marketing teams.
  • Guide and inspire a multidisciplinary team of researchers to deliver high-impact, scalable insights programs.
  • Leverage AI tools to accelerate data synthesis, trend detection, and storytelling, enabling faster decision-making.
  • Champion a culture of curiosity, experimentation, and learning to drive innovation and continuous improvement.
  • Build and manage relationships with external research partners to expand capabilities and enrich our understanding of advertiser needs.

Requirements

  • BS/BA degree or equivalent years of experience
  • 12+ years of experience in customer insights, marketing strategy, or research roles — ideally within a B2B or digital advertising environment
  • 2+ years relevant manager experience

Benefits

  • paid parental leave
  • comprehensive medical coverage
  • emotional and mental health support programs
  • compensation packages that let you share in Snap’s long-term success

Job title

Senior Manager, Customer Insights

Job type

Experience level

Senior

Salary

$229,000 - $343,000 per year

Degree requirement

Bachelor's Degree

Location requirements

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