Manage day-to-day activities and lead collaboration between brand planning and the commercial program calendar.
Support needs of the brand, creative, merchandising, and field execution teams to optimize performance of key commercial programs for BODYARMOR and POWERADE.
Lead connectivity for programs with NAOU and integrate BASN into NAOU Commercial platforms (Coke Catalog, KO Assets, Coke Channel).
Cross functional development of pillar programming and work closely with Commercial Innovation and Brand teams to build plans/programs that enable strong execution in outlet.
Liaison with brand partners on ‘tentpole moments’ briefs and comprehensive shopper messaging by channel.
Liaison with integrated marketing and shopper marketing on use of local assets into pillar programs.
Maintain weekly routine with Commercial Innovation and planning team to ensure aligned priorities and actions.
Provide clear direction on picture of success across channels while ensuring balanced focus across brands and ensure Sportwater is part of every picture of success.
Ideate in-market tools to drive executional success including dealer loaders, couponing, etc.
Work closely with NAOU commercial teams on sharing insights, usage of shared assets, and integration of sports portfolio initiatives into broader portfolio programming.
Manage full cycle commercial program from ideation through commercial execution development to final print images with creative and brand approvals.
Oversee development of Commercial Program operational decks and own communication to key Field, Commercial, and Retail partners; lead inclusion within NAOU tools and Coke Channel.
Partner with the Commercial Execution Director to support future year’s calendar development.
Embody the One Obsession mindset Principles.
Requirements
Bachelor’s Degree required
Minimum of 5-7 years of relevant Marketing, Commercial or Sales Strategy experience required
Hybrid schedule at either Whitestone, NY or Atlanta, GA office required (3 days in-office)
Ability to collaborate as well as influence across all levels
Excellent verbal and written communication skills, including the ability to listen and present in large groups, and leverage multiple data sources to for visual storytelling
Proficient in Microsoft Office Suite and sales technology platforms
Position requires in-person attendance at annual company meetings
Demonstrated ability to effectively manage multiple priorities without direct supervision.
The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas); all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.
Skills: Account Management, Business Development, Business Planning, Communication, Consultative Sales Management, Contracts, Customer Relationship Management (CRM), Decision Making, Forecasting Process (Inactive), Leadership, Marketing, National Account Sales, Negotiation, Pitch Presentations, Sales Forecasting, Sales Management, Sales Process, Teamwork
Benefits
A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage: 15
Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world, including Coca-Cola, Simply, Fairlife & Topo Chico.
Expansive & Diverse Customers: We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, restaurants, and many more each day.
Career Development: building capabilities, developing new skills, and leaning into new experiences.
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