Account & Campaign Manager at Rohlik Group managing advertising campaigns across multiple countries. Leading campaign execution and optimization while building client relationships.
SF
Hybrid Senior Manager, Channel Marketing – Paid Media
Posted 5 months ago
About the role
- Senior Manager driving paid media marketing strategies within Fidelity's Cash Solutions Marketing Team. Leading planning and execution across diverse paid channels to optimize business outcomes.
Responsibilities
- Lead all aspects of paid channel recommendations, including approving buys, guiding media optimizations & supporting local event coordination
- Represent paid media channel efforts within your business marketing team
- Collaborate with Communications Strategy to ensure creative and message are fit for the channels in which it is delivered & meets the objective of the brief and offers a frictionless path for the customer
- Ability to analyze media and creative performance, develop a narrative around, and draw actional insights to further optimize and test
- Manage Fidelity’s external media & events agency across integrated planning, activation and analytics teams
- Package summarization of media plan and performance highlights for executive presentations
- Stewardship of brand guidelines and brand safety
Requirements
- 5+ years of marketing experience with a focus on paid media
- Ability to interpret a marketing brief into a paid channel strategy
- advising external media & event agencies on key deliverables
- maintain a current POV on evolving media landscape, emerging technologies, consumer trends and channel/platform best practices
- Experience with programmatic buying, data personalization, social platforms & local event activation
- fluency in measurement solutions, including multi-touch attribution
- Knowledge of Financial Service Industry and our Products and Services a plus
Benefits
- comprehensive health care coverage and emotional well-being support
- market-leading retirement
- generous paid time off and parental leave
- charitable giving employee match program
- educational assistance including student loan repayment, tuition reimbursement, and learning resources to develop your career
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