Demand Generation Lead managing SDR processes and sales strategies for B2B enterprise solutions company. Building effective sales pipelines and mentoring team members in performance optimization.
About the role
- Director of Media and Demand Generation at Tubi leading marketing initiatives and media investment strategy. Collaborate with marketing data science teams to drive impactful campaigns across various channels.
Responsibilities
- Build, mentor, and scale a high-performing consumer marketing team
- Guide media investment strategies mapped to full funnel marketing KPIs
- Own research, planning, and execution stages for online and offline channels
- Build and manage relationships with media agency partners
- Work with digital TV platform partners to drive business outcomes
- Lead creative testing and optimization
- Help develop broader measurement strategy
- Stay ahead of industry trends in technology and measurements
- Be personally invested in the usage of AI tools
Requirements
- 10+ years of relevant experience
- In house marketing leadership experience
- In-Platform experience with media buying suites
- Technical media operations knowledge
- Deep expertise in highly quantitative environments
- Proven ability to work cross functionally
- Experience with B2B Demand generation is a plus
- Familiarity with MMM, MTA, or advanced measurement frameworks is a plus
Benefits
- Medical, dental, vision insurance
- 401(k) plan
- Paid time off
- Annual discretionary bonus
- Long-term incentive plan
- Flexible time off policy
- Generous Parental Leave Program
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