Lifecycle Marketing Manager at Kittl managing email and CRM operations for user guidance. Focused on activation, feature adoption, and retention with measurable impact.
About the role
- Senior Lifecycle Marketing Manager at Maven Clinic focusing on member engagement and retention across various channels. Leading strategies and optimizations in a hybrid work environment.
Responsibilities
- Own the member lifecycle. Lead the end-to-end strategy, execution, and optimization of lifecycle journeys across email, push, and in-app channels, ensuring they reflect Maven’s evolving products and audience needs.
- Act as the system steward. Manage all operations in Braze, including audience segmentation, personalization, QA, scheduling, and reporting—while maintaining journey hygiene and integration health.
- Manage monthly intake of projects. Review requests, manage tickets in Jira, and communicate with stakeholders on project needs from start to finish.
- Manage Braze contractor. Oversee contractor who supports building, QAing, and launching Braze campaigns when applicable.
- Drive engagement and re-engagement. Lead initiatives to improve member retention, reactivation, and program enrollment through data-driven experimentation and targeted campaigns.
- Collaborate cross-functionally. Partner with product, clinical, and marketing teams to bring engagement strategies to life, support clinical behavior change goals, and amplify key product moments.
- Lead with data. Use analytics to identify and test weak points in the user journey, uncover opportunities for improvement, and report on key metrics that demonstrate impact.
- Champion excellence. Ensure all member communications are on-brand, accessible (including dark mode optimization), and deliver a consistent, empathetic, and inclusive member experience.
- Innovate and improve. Continuously propose and execute on journey improvements, lifecycle hygiene, and scalable systems that enhance both efficiency and performance.
Requirements
- 5+ years of lifecycle marketing experience driving measurable engagement and retention
- Deep expertise in email and push strategies that drive product interaction and behavior change
- Proven ability to manage complex, cross-channel journeys in Braze, including segmentation and Liquid personalization
- Strong analytical skills and familiarity with experimentation and A/B testing frameworks
- Proficiency in HTML and QA
- Excellent project management, communication, and stakeholder collaboration skills
- A service mindset—comfortable managing intake from multiple teams while leading your own strategic initiatives
- A meticulous, systems-oriented approach with curiosity and innovation at the core
Benefits
- Maven for Mavens: access to the full platform and specialists, including care for mental health, reproductive health, family planning and pediatrics.
- Whole-self care through wellness partnerships
- Hybrid work, in office meals, and work together days
- 16 weeks 100% paid parental leave and new parent stipend (for Mavens who've been with us for 1 year+)
- Annual professional development stipend and access to a personal career coach through Maven for Mavens
- 401K matching for US-based employees, with immediate vesting
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