Leverage data through Tableau/SQL to understand and identify areas of growth for in-depth paid marketing channel performance across different regions and countries
Extract and analyze data to interpret the impact of tests on marketing performance (e.g. number of leads, cost per acquisition, pipeline growth, ROI)
Collaborate with regional marketers to analyze campaign performance and global pipeline growth
Create reports/dashboards/data models using BI tools like Tableau by compiling data from different platforms (Salesforce, Marketo, Google Analytics, Demandbase, Adobe Analytics)
Document key findings for growth opportunities. Conduct ad-hoc analyses on key areas of the business
Requirements
8+ years of analytics experience at fast-growing B2B technology companies with a Go-To-Market Focus.
Proficient in Excel/Google Sheets, SQL, and data visualization tools like Tableau with work focused on using these tools to deliver insights.
Experience in scientific computing using Data Analytics packages, Python, R, or Scala
Experience working with and processing structured, unstructured, and semi-structured data.
Analytically inclined, exceptional organizational skills, with rigorous attention to detail
Passion for problem solving, delivering actionable insights, and knowledge sharing.
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