Senior Analyst, E-Business at Nestlé USA leveraging data analytics to optimize e-commerce growth. Collaborating across functions to enhance customer engagement and improve digital experience.
Responsibilities
Collect, analyze, and interpret e-commerce data
Develop and monitor key performance indicators (KPIs)
Create detailed reports and dashboards
Assist in the development of SEO and SEM strategies
Analyze customer behavior to enhance the online shopping experience
Conduct competitive analysis and market research
Support digital marketing campaigns
Collaborate with sales, marketing, IT, and customer service teams
Requirements
Bachelor’s degree in Business, Marketing, Data Science, or a related field
Minimum of 5-7 years of experience in e-commerce, digital marketing, or data analysis
Technical proficiency in e-commerce platforms, analytics tools, and digital marketing software
Experience in the food and beverage industry or a similar consumer goods sector is a plus
Relevant certifications in digital marketing or e-commerce are a plus
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