ServiceNow Alliance Relationship Associate Director managing day - to - day aspects of the ServiceNow alliance relationship at EY. Collaborating with diverse teams to deliver customer value and transformational outcomes.
SA
Hybrid Senior Director, Country Market Access and Pricing – Access Strategy, New Product Launches
Posted 2 months ago
About the role
- Director of Access Strategy for market access and pricing in global healthcare company. Leads pricing strategies, market access initiatives, and collaborates with cross-functional teams.
Responsibilities
- Collaborate with the Head, NPL & senior leadership to set strategic direction for market access, pricing, channel strategy, and reimbursement.
- Develop and execute a robust, evidence-based market access strategy that maximizes payer adoption and patient access to critical therapies.
- Lead the creation of value propositions that demonstrate the economic and clinical benefits of products to payers, healthcare providers, and stakeholders.
- Develop and communicate robust market access strategies and plans, including clear articulation of the brands’ value story, and help to integrate them into the overall brand plan.
- Partner with HEVA business partners to inform real world evidence generation and ensure health economic activities are in place to meet the needs of payers.
- Lead efforts to anticipate and adapt to changes in the regulatory and reimbursement landscape, ensuring compliance and sustained market access.
- Identify gaps in current market access understanding and develop plans to gain direct payer insights through primary research, advisory boards, etc., and work with vendors to implement projects in a timely, impactful manner.
- Lead pull through opportunities and execution of pull through strategy for all channels and geographies based upon formulary position and opportunity.
- Provide strategic and executional support for product launches, including market research, pricing strategy, contracting, and messaging to ensure successful market entry and adoption.
- Oversee and optimize the GTN for the therapeutic area, ensuring that pricing, rebates, and discounts [by channel] are managed efficiently to optimize net sales / BOI.
- Monitor and analyze GTN performance, providing recommendations to senior leadership to mitigate risks and maximize profitability.
- Work closely with Market Access Shared Services, Finance, Forecasting, Patient Support Services, Trade, Legal, and other cross functional stakeholders to identify opportunities to improve the brand gross-to-net while ensuring ease of access for patients at dispense.
- Develop external stakeholder engagement plans (payers, PBMs) As part of GTN management, ensuring success at all payers as well as the deployment of thoughtful copay programs will be a key focus.
- Develop key performance indicators (KPIs) and track progress against access and financial goals.
- Lead coordination of all access strategy elements via collaboration with cross-functional teams, including Market Access Shared Services, Brand Strategy, Medical Affairs, Regulatory, Patient Support Services, distribution and Finance, to integrate access considerations into product development, launch, and lifecycle management.
- Ensure alignment of access strategies with the overall business objectives, providing guidance to senior leadership on access-related decisions.
- Serve as the TA subject matter expert for market access and GTN, providing strategic insights to influence key decisions at the leadership level.
- Work closely with Business Insights & Solutions (BIS) to monitor the competitive landscape & intelligence, track payer behavior, market trends, and industry developments to inform access and pricing strategies.
- Collaborates with Global Access and Pricing teams to ensure alignment.
- Collaborates with Market Access Account Management team to ensure access strategies are executed with customers.
- May lead, mentor, and develop a team of Access Strategy professionals, fostering a culture of excellence, collaboration, and innovation.
Requirements
- Bachelor’s degree required; advanced degree (MBA, M.S., PharmD, PhD) preferred.
- 10+ years of experience in account management, payer marketing, contracting, pricing, etc.; 7 years in a leadership role.
- Proven track record of managing teams and leading strategic initiatives across complex therapeutic areas.
- Solid understanding of strategic pricing and commercial contracting strategy, process and rules.
- Strong strategic thinking and analytical mindset, with a focus on market access, financial optimization, and risk management.
- Strong leadership skills with the ability to build, motivate, and develop high-performing teams.
- Excellent communication and presentation skills, with the ability to influence and negotiate with senior executives, payers, and external stakeholders.
- High degree of business acumen, with the ability to balance strategic objectives with financial imperatives.
- Ability to navigate complex, highly regulated environments and manage multiple priorities effectively.
- Demonstrated analytical and financial skillsets.
- Ability to balance brand and access objectives when they may be in conflict.
Benefits
- high-quality healthcare
- prevention and wellness programs
- at least 14 weeks’ gender-neutral parental leave
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