Director of Access Strategy for market access and pricing in global healthcare company. Leads pricing strategies, market access initiatives, and collaborates with cross-functional teams.
Responsibilities
Collaborate with the Head, NPL & senior leadership to set strategic direction for market access, pricing, channel strategy, and reimbursement.
Develop and execute a robust, evidence-based market access strategy that maximizes payer adoption and patient access to critical therapies.
Lead the creation of value propositions that demonstrate the economic and clinical benefits of products to payers, healthcare providers, and stakeholders.
Develop and communicate robust market access strategies and plans, including clear articulation of the brands’ value story, and help to integrate them into the overall brand plan.
Partner with HEVA business partners to inform real world evidence generation and ensure health economic activities are in place to meet the needs of payers.
Lead efforts to anticipate and adapt to changes in the regulatory and reimbursement landscape, ensuring compliance and sustained market access.
Identify gaps in current market access understanding and develop plans to gain direct payer insights through primary research, advisory boards, etc., and work with vendors to implement projects in a timely, impactful manner.
Lead pull through opportunities and execution of pull through strategy for all channels and geographies based upon formulary position and opportunity.
Provide strategic and executional support for product launches, including market research, pricing strategy, contracting, and messaging to ensure successful market entry and adoption.
Oversee and optimize the GTN for the therapeutic area, ensuring that pricing, rebates, and discounts [by channel] are managed efficiently to optimize net sales / BOI.
Monitor and analyze GTN performance, providing recommendations to senior leadership to mitigate risks and maximize profitability.
Work closely with Market Access Shared Services, Finance, Forecasting, Patient Support Services, Trade, Legal, and other cross functional stakeholders to identify opportunities to improve the brand gross-to-net while ensuring ease of access for patients at dispense.
Develop external stakeholder engagement plans (payers, PBMs) As part of GTN management, ensuring success at all payers as well as the deployment of thoughtful copay programs will be a key focus.
Develop key performance indicators (KPIs) and track progress against access and financial goals.
Lead coordination of all access strategy elements via collaboration with cross-functional teams, including Market Access Shared Services, Brand Strategy, Medical Affairs, Regulatory, Patient Support Services, distribution and Finance, to integrate access considerations into product development, launch, and lifecycle management.
Ensure alignment of access strategies with the overall business objectives, providing guidance to senior leadership on access-related decisions.
Serve as the TA subject matter expert for market access and GTN, providing strategic insights to influence key decisions at the leadership level.
Work closely with Business Insights & Solutions (BIS) to monitor the competitive landscape & intelligence, track payer behavior, market trends, and industry developments to inform access and pricing strategies.
Collaborates with Global Access and Pricing teams to ensure alignment.
Collaborates with Market Access Account Management team to ensure access strategies are executed with customers.
May lead, mentor, and develop a team of Access Strategy professionals, fostering a culture of excellence, collaboration, and innovation.
10+ years of experience in account management, payer marketing, contracting, pricing, etc.; 7 years in a leadership role.
Proven track record of managing teams and leading strategic initiatives across complex therapeutic areas.
Solid understanding of strategic pricing and commercial contracting strategy, process and rules.
Strong strategic thinking and analytical mindset, with a focus on market access, financial optimization, and risk management.
Strong leadership skills with the ability to build, motivate, and develop high-performing teams.
Excellent communication and presentation skills, with the ability to influence and negotiate with senior executives, payers, and external stakeholders.
High degree of business acumen, with the ability to balance strategic objectives with financial imperatives.
Ability to navigate complex, highly regulated environments and manage multiple priorities effectively.
Demonstrated analytical and financial skillsets.
Ability to balance brand and access objectives when they may be in conflict.
Benefits
high-quality healthcare
prevention and wellness programs
at least 14 weeks’ gender-neutral parental leave
Job title
Senior Director, Country Market Access and Pricing – Access Strategy, New Product Launches
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