Hybrid Senior Digital Marketing Manager

at ESA - Electronic Security Association

• Job title: Senior Digital Marketing Manager
• Job type: Full Time
• Experience level: Senior
• Salary: $147,292 - $219,744 per year
• Degree requirement: Bachelor's Degree
• Tech skills: AEM, Sitecore
• Location requirements: Hybrid, Golden Valley, United States

About the role

• Senior Digital Marketing Manager leading web experience and product data teams at Resideo. Designing and optimizing digital experiences to drive Direct-to-Consumer eCommerce growth.

Responsibilities

• Lead and mentor the Web Experience and Product Data teams, fostering a culture of innovation, collaboration, and accountability.
• Drive cross-functional alignment across marketing, product, IT, and analytics teams using Agile methodologies and tools.
• Own the end-to-end digital experience strategy across public and authenticated web environments.
• Oversee Direct-to-Consumer eCommerce strategy and execution, leveraging Shopify as the primary platform.
• Define and implement best practices for product data architecture to support exceptional user experiences.
• Build and maintain a digital product catalog that enhances navigation, searchability, and conversion.
• Oversee integrated digital marketing efforts across: Search (SEO/SEM), Social Media, Paid Media, Content Marketing.
• Champion customer-first experience design principles.

Requirements

• 10+ years of experience in digital marketing, with at least 3 years in a leadership role.
• Deep understanding of customer journey mapping, experience design, and digital channel strategy.
• Proficiency in Agile methodologies and tools (e.g., Jira, Kanban, Scrum).
• Experience within CMS and ecommerce platforms (e.g., Adobe Experience Manager, Sitecore, Shopify).

Benefits

• Resideo provides comprehensive benefits, including life and health insurance
• life assistance program
• accidental death and dismemberment insurance
• disability insurance
• 401k Plan
• vacation & holidays.