Digital Marketing Consultant supporting Entrata’s customers' marketing success through various digital channels and analytics. Collaborating with team members to strategize and develop effective marketing campaigns.
EA
Hybrid Senior Digital Marketing Manager
Posted 2 months ago
About the role
- Senior Digital Marketing Manager leading web experience and product data teams at Resideo. Designing and optimizing digital experiences to drive Direct-to-Consumer eCommerce growth.
Responsibilities
- Lead and mentor the Web Experience and Product Data teams, fostering a culture of innovation, collaboration, and accountability.
- Drive cross-functional alignment across marketing, product, IT, and analytics teams using Agile methodologies and tools.
- Own the end-to-end digital experience strategy across public and authenticated web environments.
- Oversee Direct-to-Consumer eCommerce strategy and execution, leveraging Shopify as the primary platform.
- Define and implement best practices for product data architecture to support exceptional user experiences.
- Build and maintain a digital product catalog that enhances navigation, searchability, and conversion.
- Oversee integrated digital marketing efforts across: Search (SEO/SEM), Social Media, Paid Media, Content Marketing.
- Champion customer-first experience design principles.
Requirements
- 10+ years of experience in digital marketing, with at least 3 years in a leadership role.
- Deep understanding of customer journey mapping, experience design, and digital channel strategy.
- Proficiency in Agile methodologies and tools (e.g., Jira, Kanban, Scrum).
- Experience within CMS and ecommerce platforms (e.g., Adobe Experience Manager, Sitecore, Shopify).
Benefits
- Resideo provides comprehensive benefits, including life and health insurance
- life assistance program
- accidental death and dismemberment insurance
- disability insurance
- 401k Plan
- vacation & holidays.
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