Marketing Analytics Lead designing and implementing a spend optimization model at Caesars Entertainment. Collaborating across teams to drive marketing investment decisions with data - driven insights.
EA
Hybrid Senior Digital Marketing Manager
Posted 2 months ago
About the role
- Senior Digital Marketing Manager leading web experience and product data teams at Resideo. Designing and optimizing digital experiences to drive Direct-to-Consumer eCommerce growth.
Responsibilities
- Lead and mentor the Web Experience and Product Data teams, fostering a culture of innovation, collaboration, and accountability.
- Drive cross-functional alignment across marketing, product, IT, and analytics teams using Agile methodologies and tools.
- Own the end-to-end digital experience strategy across public and authenticated web environments.
- Oversee Direct-to-Consumer eCommerce strategy and execution, leveraging Shopify as the primary platform.
- Define and implement best practices for product data architecture to support exceptional user experiences.
- Build and maintain a digital product catalog that enhances navigation, searchability, and conversion.
- Oversee integrated digital marketing efforts across: Search (SEO/SEM), Social Media, Paid Media, Content Marketing.
- Champion customer-first experience design principles.
Requirements
- 10+ years of experience in digital marketing, with at least 3 years in a leadership role.
- Deep understanding of customer journey mapping, experience design, and digital channel strategy.
- Proficiency in Agile methodologies and tools (e.g., Jira, Kanban, Scrum).
- Experience within CMS and ecommerce platforms (e.g., Adobe Experience Manager, Sitecore, Shopify).
Benefits
- Resideo provides comprehensive benefits, including life and health insurance
- life assistance program
- accidental death and dismemberment insurance
- disability insurance
- 401k Plan
- vacation & holidays.
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