Digital Marketing Manager developing and executing innovative marketing initiatives for healthcare. Collaborating with teams to drive engagement and optimize performance in campaigns across multiple channels.
About the role
- Senior Digital Marketing Executive managing and optimising digital content to enhance user experience. Collaborating with teams to ensure adherence to web standards and accessibility guidelines.
Responsibilities
- Manage, update, and optimise digital content across CMS platforms, ensuring adherence to best practices in web standards, SEO, and accessibility.
- Lead the coordination of complex content updates across multiple websites, apps, and microsites, ensuring consistency with technical, design, and brand standards.
- Oversee the implementation of content changes, ensuring compliance with accessibility guidelines such as WCAG, and optimising for usability and inclusivity.
- Ensure all content updates are fully optimised for search engines and are accessible to all users, in line with SEO best practices and accessibility standards.
- Take the lead in ensuring digital content meets the latest accessibility guidelines, including WCAG, and work to integrate inclusive design principles into all updates and changes.
- Collaborate with cross-functional teams, including developers and product teams, to ensure that content changes are implemented smoothly, efficiently, and in compliance with all relevant standards.
- Act as the lead CMS subject matter expert, advising teams on best practices for content updates, accessibility improvements, and digital optimisation.
- Stay updated on emerging trends in digital publishing, content management, SEO, and accessibility, ensuring all practices remain current and effective.
- Mentor and provide guidance to junior team members or other stakeholders on best practices in CMS use and accessibility.
Requirements
- Bachelor’s degree in marketing, communications, or a related field.
- At least 4 years of experience in digital publishing, content management, or a related field, with a proven track record in managing complex digital platforms.
- Expert knowledge of content management systems (CMS) and advanced web publishing best practices
- Strong understanding of SEO principles and advanced knowledge of web accessibility standards such as WCAG.
- Excellent attention to detail, with the ability to manage multiple priorities in a fast-paced environment.
- Strong communication and leadership skills, with a collaborative approach to cross-functional teamwork.
- Experience with CMS platforms such as Contentful, WordPress, Sitecore, or similar systems (Desirable).
- Experience with A/B testing and optimisation techniques (Desirable).
- Proficiency in HTML and CSS for advanced content updates (Desirable).
- Familiarity with UX/UI principles and experience with digital design optimisation (Desirable).
Benefits
- Professional development opportunities
- Equal opportunity employer
- Flexible work arrangements
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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