Digital Marketing Manager developing and executing innovative marketing initiatives for healthcare. Collaborating with teams to drive engagement and optimize performance in campaigns across multiple channels.
About the role
- Senior Digital Marketing Executive at Castle Trust Bank driving digital engagement and promotion for multiple business units. Leading SEO strategies, digital campaigns, and collaboration across teams in a hybrid environment.
Responsibilities
- Drive digital engagement and promotion for Savings, Property, and Retail Finance business units
- Lead website SEO and manage website improvements and updates
- Drive digital engagement and promotional campaigns
- Handle performance marketing reporting and content creation across email, web, and social channels
- Ensure regulatory compliance and expand targeted email activity
- Update marketing materials and collaborate with teams and agencies
- Coordinate external events and support graphic design and video production
Requirements
- Proven digital marketing skills/experience, including:
- SEO and associated optimisation software
- Digital engagement and promotion/advertising
- WordPress or similar CMS
- Google ads and paid search
- Salesforce Marketing Cloud or similar CRM
- Google Analytics 4
- Developing and owning performance marketing reporting
- Broad range of marketing experience (ideally from a financial services background)
- Experience in writing copy and producing a broad range of marketing collateral for different audiences
- Marketing degree and/or other relevant qualifications (Level 4 CIM, digital marketing) would be advantageous
Benefits
- Annual performance related bonus based on individual and company performance
- Generous contributory pension scheme through Hargreaves Lansdown
- Life assurance
- 25 days annual leave (plus bank holidays on top) with the option to buy/sell up to 5 additional days (terms apply)
- Extra day paid annual leave for Volunteering
- Healthcare benefits through Equipsme
- Free access to TELUS Health EAP to support health and wellbeing
- Free eye test vouchers
- Discounted gym membership
- Season ticket travel loans (if applicable)
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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