Hybrid Senior CRM Tech Manager – m/f/d

at GetAway Group

• Job title: Senior CRM Tech Manager – m/f/d
• Job type: Full Time
• Experience level: Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Tech skills: SQL
• Location requirements: Hybrid, Berlin, Germany

About the role

• Senior CRM Tech Manager designing AI-driven CRM systems for GetAway, enhancing customer experiences in travel. Overseeing marketing tech architecture and implementing innovative solutions.

Responsibilities

• Responsible for the CRM system architecture
• You manage core platforms such as the CDP, journey layer, and real-time triggering from technical, process, and strategic perspectives.
• You ensure data models, segmentation, and personalization work seamlessly together and are scalable and efficient.
• You operationalize AI to deliver real, measurable value.
• You develop AI-powered features such as creative optimizations with generative AI or agent-based campaign orchestration.
• You systematically test and implement tools and frameworks.
• You think of CRM as a product.
• You work use-case based, from business objectives through the data model to segment logic.
• You build and orchestrate journeys, test variants, and develop templates and best practices.
• You translate technical setups into business value.
• You work closely with CRM, Growth, Product & Performance teams and explain complex setups simply and effectively.
• You help colleagues use their touchpoints more efficiently and in a more data-driven way.

Requirements

• You have several years of experience with marketing technology, ideally in platform or e-commerce environments.
• You have hands-on experience with AI tools such as OpenAI, Claude, CrewAI, or GPT agents.
• You think about technical systems pragmatically and implement use cases in a structured way.
• You are motivated to shape CRM as a growth and product lever—with a clear focus on measurable impact.
• You speak German and English.
• You are familiar with tools like Braze, Bloomreach, Segment, mParticle, or Salesforce.
• You have knowledge of SQL, JSON, basic scripting, or prompt engineering.
• You have a solid understanding of API-based system integration and event-driven architectures.

Benefits

• €500 travel credit per year for bookings through our platforms—so you can experience what you help build.
• 20% family & friends discount on our travel offers—share your passion for travel with the people who matter to you.
• JobRad (bike leasing) — enjoy exercise, fresh air and tax advantages: cycle smart and healthy, whenever and wherever you want.
• Team events at our offices and beyond—we celebrate successes and strengthen collaboration offline too.
• Hybrid and flexible working models that adapt to your life—for true work–life balance.
• A motivated team that loves travel and wants to build something together—in an environment that encourages initiative and co-creation.