Paid Advertising Team Leader responsible for B2B performance marketing across multiple channels. Driving lead generation and optimizing advertising spend with data - driven strategies in a hybrid role.
About the role
- Senior Marketing Manager optimizing CRM and performance marketing for become.1, a tech startup. Working cross-functionally with marketing, sales, and operations teams to drive data-driven decisions.
Responsibilities
- Build and maintain a reporting framework to measure marketing and sales KPIs.
- Implement dashboards for real-time insights (HubSpot) for management and teams.
- Develop data-driven insights to optimize campaigns, funnel efficiency, and the customer journey.
- Own the optimization of the existing HubSpot CRM as the central hub for all marketing processes and data.
- Manage and monitor the success of paid campaigns (e.g., Google Ads, LinkedIn Ads, Meta Ads).
- Collaborate with internal stakeholders to define KPIs and derive action plans.
Requirements
- University degree in Business, Marketing, Data Analytics, or a related field.
- Initial practical experience in performance marketing or growth, preferably in a startup.
- Strong knowledge of HubSpot.
- Excellent analytical skills and confident use of tools such as Excel, Google Analytics, Data Studio/Looker.
- Proactive, structured, and solution-oriented working style.
- Affinity for data-driven decision-making and a hands-on approach to execution.
Benefits
- eGym / Wellpass corporate benefits
- Flexible working hours
- Individual training and development budget
- Workations
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