Hybrid Senior Campaign and Content Manager

at Hawk

• Job title: Senior Campaign and Content Manager
• Job type: Full Time
• Experience level: Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, London, United Kingdom

About the role

• Senior Campaign & Content Manager at Hawk shaping brand voice and driving content strategy. Develops campaign strategies and collaborates across Marketing for AI solutions in the fight against financial crime.

Responsibilities

• Developing and executing an engaging campaign strategy for Hawk that will deliver on company objectives, including pipeline generation and brand awareness
• Mapping out the content strategy for Hawk, ensuring that campaigns can be delivered with high quality content in a variety of formats
• Overseeing the creation of campaign assets to ensure timely activation of campaigns
• Leading a team of content managers, putting processes in place to maintain brand consistency and accuracy
• Working with design resources to ensure that content is visually polished, captivating and on-brand
• Building a network of external content providers and commissioning content - whether written, graphic, or video - when needed and ensuring quality and value for money
• Establishing and nurturing strong, collaborative relationships with internal and external subject matter experts to generate ideas for content and ensure quality and relevance
• Collaborating with other members of the Marketing team, including Product Marketing, Digital Marketing, and Field Marketing, to create and execute effective campaigns and content
• Building relationships across functions, particularly with the Sales and Product teams, to understand campaign and content needs
• Shaping and maintaining Hawk’s brand voice to ensure a consistent tone and style across all content pieces
• Tracking, analyzing, and reporting on content performance metrics to measure success, optimize content strategy, and meet KPIs
• Reviewing and approving content to maintain high quality standards, ensuring content aligns with Hawk’s objectives and values

Requirements

• 5+ years of experience in B2B technology content or campaign management
• Strong leadership skills and the ability to motivate and develop a team
• Experience of managing external content and design resources
• Strong project management skills and ability to manage multiple projects and deadlines
• Excellent writing and editing skills, with a keen eye for detail and consistency
• Ability to work cross-functionally and build relationships with diverse stakeholders
• Willingness to roll up your sleeves to get the job done
• Experience in financial service and anti-financial crime would be advantageous

Benefits

• Opportunities to grow professionally
• Mutual trust and support