Content Manager overseeing U.S. Structured Materials for Clio, a leader in legal AI technology. Managing legislative data to improve legal experience and access to justice.
About the role
- Senior Campaign & Content Manager at Hawk shaping brand voice and driving content strategy. Develops campaign strategies and collaborates across Marketing for AI solutions in the fight against financial crime.
Responsibilities
- Developing and executing an engaging campaign strategy for Hawk that will deliver on company objectives, including pipeline generation and brand awareness
- Mapping out the content strategy for Hawk, ensuring that campaigns can be delivered with high quality content in a variety of formats
- Overseeing the creation of campaign assets to ensure timely activation of campaigns
- Leading a team of content managers, putting processes in place to maintain brand consistency and accuracy
- Working with design resources to ensure that content is visually polished, captivating and on-brand
- Building a network of external content providers and commissioning content - whether written, graphic, or video - when needed and ensuring quality and value for money
- Establishing and nurturing strong, collaborative relationships with internal and external subject matter experts to generate ideas for content and ensure quality and relevance
- Collaborating with other members of the Marketing team, including Product Marketing, Digital Marketing, and Field Marketing, to create and execute effective campaigns and content
- Building relationships across functions, particularly with the Sales and Product teams, to understand campaign and content needs
- Shaping and maintaining Hawk’s brand voice to ensure a consistent tone and style across all content pieces
- Tracking, analyzing, and reporting on content performance metrics to measure success, optimize content strategy, and meet KPIs
- Reviewing and approving content to maintain high quality standards, ensuring content aligns with Hawk’s objectives and values
Requirements
- 5+ years of experience in B2B technology content or campaign management
- Strong leadership skills and the ability to motivate and develop a team
- Experience of managing external content and design resources
- Strong project management skills and ability to manage multiple projects and deadlines
- Excellent writing and editing skills, with a keen eye for detail and consistency
- Ability to work cross-functionally and build relationships with diverse stakeholders
- Willingness to roll up your sleeves to get the job done
- Experience in financial service and anti-financial crime would be advantageous
Benefits
- Opportunities to grow professionally
- Mutual trust and support
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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