BCBA providing ABA therapy and support for children on the autism spectrum at Circle Care Services. Delivering mentorship and resources while leading clinical teams and implementing behavior plans.
About the role
- Senior Analyst driving marketing analytics capabilities at Clorox while collaborating with cross-functional teams and providing actionable insights. Empowering measurement and optimization efforts across marketing strategies and tactics.
Responsibilities
- support production of integrated Brand Engagement Optimization Learning Agenda, define and evolve KPIs with internal and external partners
- collaborate with internal stakeholders to ensure integrated marketing measurement is in place and leveraged for continuous improvement towards business goals
- empower internal marketing strategy and operation groups with the necessary tools, skills, and capabilities to drive measurement, insights, and optimization
- drive external partners measurability adoption of our measurement tools ecosystem (e.g. MTA, Ad effectiveness, MMM, et al.)
- support the evolution of holistic insights and optimization through the orchestration of consumer signals across marketing touchpoints (website, CRM, Paid Media, et al.)
- provide integrated performance and human-centered insights to marketing strategies and tactics in support of optimization and future decision making/planning
- communicate with and influence cross-functional business partners, marketing analytics/data scientists, and agencies to propel marketing optimization
- support the development of a consistent and structured marketing testing approach which strives for rapid iteration and real-time optimization of consumer experiences
- closely partner with internal Marketing Analytics Capability Enablement team, Brand Engagement teams, and agency partners to support the design, execute tests, analyze results, and provide recommendations
Requirements
- 2+ years of relevant experience with a Bachelor’s degree in analytics, marketing, economics, or relevant quantitative fields
- 1+ years of relevant experiences with graduate degree
- familiarity with data driven analysis, application, and associated technologies that enable media and digital strategies
- analytical/critical problem-solving skills
- project management skills focusing on results and attention to detail
- planning & organizing and ability to manage multiple projects
- interpersonal and collaborative team skills
- thought leadership abilities
- effective and persuasive communication skills
- technical understanding of tracking capabilities and online metrics, development of KPIs, and experience using various measurement technologies
- experience with data visualization (PowerBI, Tableau, etc.)
- working knowledge of ETL pipelines, cloud platforms (Azure, GCP), and emerging genAI tools
- knowledge of statistical analyses and market research tools (Muti touch attribution, marketing mix models, ANCOVA analysis, panel analytics)
Benefits
- robust health plans
- a market-leading 401(k) program with a company match
- flexible time off benefits (including half-day summer Fridays depending on location)
- inclusive fertility/adoption benefits
- participation in Clorox’s incentive plans
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