Senior Product Marketing Manager at AgentSync driving B2B SaaS product marketing function. Focusing on insurance industry solutions and customer - centered value propositions.
About the role
- Product Marketing Manager responsible for messaging and strategy of innovative security and compliance solutions. Collaborating with an international team to drive impactful customer-focused initiatives.
Responsibilities
- Establish and maintain compelling value propositions supported by materials such as website content, demos, two-pagers, and thought leadership.
- Collaborate with cross-functional teams to ensure GTM campaigns reflect the latest product value propositions and messaging.
- Produce customer marketing assets, including case studies and video testimonials, to highlight product success stories.
- Engage with customers to understand their pain points, needs, and use cases, using these insights to create impactful customer marketing collateral that showcases product outcomes.
- Conduct detailed competitive and market analyses for product segments to inform the product roadmap and create sales-focused battlecards.
- Develop, maintain, and deliver sales enablement content and tools to empower the sales team.
- Work across departments to drive product-led growth through product trials and user-focused onboarding experiences.
Requirements
- 3+ years of experience in product marketing, ideally within the B2B SaaS tech industry.
- Strong understanding of sales processes, conversion points, customer journeys, and pipeline generation.
- Proven track record of driving organic growth and contributing to pipeline development.
- Expertise in developing and executing go-to-market (GTM) strategies and plans.
- Exceptional storytelling, content-creation, and presentation skills with the ability to captivate and engage audiences.
- Native English proficiency.
- Experience in the security, privacy, and compliance sector is a plus.
- Familiarity with product-led growth strategies and practices is a plus.
Benefits
- The freedom, trust, and tools to do meaningful work and make an impact in a purpose-driven company committed to doing genuine good in the digital world.
- High flexibility with tailored working hours, choice of work location, and benefits that support your lifestyle, health, and family needs.
- A secure, future-focused role in a dynamic scale-up positioned to make a major impact in the rapidly expanding Security & Compliance market.
- Opportunities to grow along expert or leadership paths, supported by employee accelerator programs, bi-annual feedback cycles, and a personal training budget.
- An environment that values autonomy, rapid decision-making, a flat hierarchy, and collaborative, respectful communication to keep things moving forward.
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