Establish and maintain compelling value propositions supported by materials such as website content, demos, two-pagers, and thought leadership.
Collaborate with cross-functional teams to ensure GTM campaigns reflect the latest product value propositions and messaging.
Produce customer marketing assets, including case studies and video testimonials, to highlight product success stories.
Engage with customers to understand their pain points, needs, and use cases, using these insights to create impactful customer marketing collateral that showcases product outcomes.
Conduct detailed competitive and market analyses for product segments to inform the product roadmap and create sales-focused battlecards.
Develop, maintain, and deliver sales enablement content and tools to empower the sales team.
Work across departments to drive product-led growth through product trials and user-focused onboarding experiences.
Requirements
3+ years of experience in product marketing, ideally within the B2B SaaS tech industry.
Strong understanding of sales processes, conversion points, customer journeys, and pipeline generation.
Proven track record of driving organic growth and contributing to pipeline development.
Expertise in developing and executing go-to-market (GTM) strategies and plans.
Exceptional storytelling, content-creation, and presentation skills with the ability to captivate and engage audiences.
Native English proficiency.
Experience in the security, privacy, and compliance sector is a plus.
Familiarity with product-led growth strategies and practices is a plus.
Benefits
The freedom, trust, and tools to do meaningful work and make an impact in a purpose-driven company committed to doing genuine good in the digital world.
High flexibility with tailored working hours, choice of work location, and benefits that support your lifestyle, health, and family needs.
A secure, future-focused role in a dynamic scale-up positioned to make a major impact in the rapidly expanding Security & Compliance market.
Opportunities to grow along expert or leadership paths, supported by employee accelerator programs, bi-annual feedback cycles, and a personal training budget.
An environment that values autonomy, rapid decision-making, a flat hierarchy, and collaborative, respectful communication to keep things moving forward.
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