Hybrid Product Marketing Manager

at DataGuard

• Job title: Product Marketing Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Munich, Germany

About the role

• Product Marketing Manager responsible for messaging and strategy of innovative security and compliance solutions. Collaborating with an international team to drive impactful customer-focused initiatives.

Responsibilities

• Establish and maintain compelling value propositions supported by materials such as website content, demos, two-pagers, and thought leadership.
• Collaborate with cross-functional teams to ensure GTM campaigns reflect the latest product value propositions and messaging.
• Produce customer marketing assets, including case studies and video testimonials, to highlight product success stories.
• Engage with customers to understand their pain points, needs, and use cases, using these insights to create impactful customer marketing collateral that showcases product outcomes.
• Conduct detailed competitive and market analyses for product segments to inform the product roadmap and create sales-focused battlecards.
• Develop, maintain, and deliver sales enablement content and tools to empower the sales team.
• Work across departments to drive product-led growth through product trials and user-focused onboarding experiences.

Requirements

• 3+ years of experience in product marketing, ideally within the B2B SaaS tech industry.
• Strong understanding of sales processes, conversion points, customer journeys, and pipeline generation.
• Proven track record of driving organic growth and contributing to pipeline development.
• Expertise in developing and executing go-to-market (GTM) strategies and plans.
• Exceptional storytelling, content-creation, and presentation skills with the ability to captivate and engage audiences.
• Native English proficiency.
• Experience in the security, privacy, and compliance sector is a plus.
• Familiarity with product-led growth strategies and practices is a plus.

Benefits

• The freedom, trust, and tools to do meaningful work and make an impact in a purpose-driven company committed to doing genuine good in the digital world.
• High flexibility with tailored working hours, choice of work location, and benefits that support your lifestyle, health, and family needs.
• A secure, future-focused role in a dynamic scale-up positioned to make a major impact in the rapidly expanding Security & Compliance market.
• Opportunities to grow along expert or leadership paths, supported by employee accelerator programs, bi-annual feedback cycles, and a personal training budget.
• An environment that values autonomy, rapid decision-making, a flat hierarchy, and collaborative, respectful communication to keep things moving forward.