Hybrid PR Account Executive, Brand

Posted last month

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About the role

  • Play a major role in creation of communications plans and goals for leading brands
  • Manage multiple projects from conception to completion, anticipating challenges and ensuring deadline adherence
  • Drive media relations including creating and leading outreach plans, message development, management of events and coordination of media familiarisation trips
  • Execute effective pitching and training of spokespersons and grow media contact network
  • Serve as daily client contact addressing client issues thoughtfully and effectively
  • Demonstrate tactical proficiency in media relations, including creating and driving both earned and social media outreach plans
  • Build relationships with third-party influencers and internal business partners to meet client needs
  • Work closely with Account Managers to oversee operational performance of accounts, ensuring quality work, deadline and budget adherence
  • Assist junior staff by motivating, coaching and consistently providing feedback
  • Consistently produce high quality internal and external communications content.

Requirements

  • A minimum of two years of relevant experience in consumer and/or consumer health, communications, marketing or digital roles.
  • A bachelor's degree in a relevant field from an accredited college or university
  • Be a media relations expert or be keen to develop these skills, building considered media relations plans, drafting messaging and pitch angles and selling to media
  • Passion for storytelling and proficiency in building campaigns that employ creative tactics, traditional media and digital/social media strategies
  • Strong writing capabilities and creative thinking
  • Basic proficiency with generative AI tools (e.g., ChatGPT, Copilot) and curiosity about how AI can support communications
  • Tactical proficiency in media relations, earned and social outreach, pitching, events and spokesperson training
  • Ability to manage multiple projects, meet deadlines and work closely with account teams

Job title

PR Account Executive, Brand

Job type

Experience level

JuniorMid level

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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