About the role

  • Plan, buy and optimize campaigns across all channels, incl social and re-targeting channels with a relentless focus on acquisition, ROI, and sustainable growth
  • Grow partnerships with networks, agencies, and tech providers
  • Build the performance marketing function from scratch to become a key driver of player acquisition and brand visibility in the Finnish market.
  • Design and execute the full performance marketing strategy
  • Take ownership of media buying, from campaign setup to optimisation and scaling
  • Define, track, and optimise campaigns based on key KPIs
  • Run retargeting and reactivation campaigns to maximise player LTV
  • Develop clear reporting dashboards to track spend, performance, and ROI across channels.
  • Represent the company at key iGaming and digital marketing events
  • Work within a small team of 3 people driving acquisition

Requirements

  • University education in marketing/business or equivalent
  • Proven track record ( 4+ years ) in performance marketing within the iGaming industry
  • Fluent in Finnish and English , written and spoken
  • Strong hands-on experience with programmatic buying, DSPs, paid social, and display networks.
  • Excellent knowledge of player acquisition funnels , retargeting strategies, and ROI optimisation
  • Solid analytical skills with the ability to turn data into actionable insights
  • Experience working with tracking platforms, attribution tools, and analytics dashboards.
  • Business savvy with focus on profitability and growth
  • Comfortable building from zero and working in a fast-moving startup environment
  • Willingness to travel for industry events

Benefits

  • Benefits not yet in place – but will be, and you will be rewarded when the brand performs to meet and exceed targets
  • Office in Sliema/Gzira
  • Hybrid work model with flexible hours
  • Ample room for professional growth!

Job title

Performance Marketing Manager

Job type

Experience level

Mid levelSenior

Salary

€55,000 - €65,000 per year

Degree requirement

Bachelor's Degree

Location requirements

Report this job

See something inaccurate? Let us know and we'll update the listing.

Report job