Paid Media Specialist taking ownership of paid media campaigns across Google Ads and Meta Ads for a key digital marketing agency client. Managing accounts for performance and growth with minimal admin requirements.
About the role
- Performance Marketing Manager leading paid media for iGaming startup targeting Finnish players in Finland. Build performance marketing function and scale acquisition channels.
Responsibilities
- Plan, buy and optimize campaigns across all channels, incl social and re-targeting channels with a relentless focus on acquisition, ROI, and sustainable growth
- Grow partnerships with networks, agencies, and tech providers
- Build the performance marketing function from scratch to become a key driver of player acquisition and brand visibility in the Finnish market.
- Design and execute the full performance marketing strategy
- Take ownership of media buying, from campaign setup to optimisation and scaling
- Define, track, and optimise campaigns based on key KPIs
- Run retargeting and reactivation campaigns to maximise player LTV
- Develop clear reporting dashboards to track spend, performance, and ROI across channels.
- Represent the company at key iGaming and digital marketing events
- Work within a small team of 3 people driving acquisition
Requirements
- University education in marketing/business or equivalent
- Proven track record ( 4+ years ) in performance marketing within the iGaming industry
- Fluent in Finnish and English , written and spoken
- Strong hands-on experience with programmatic buying, DSPs, paid social, and display networks.
- Excellent knowledge of player acquisition funnels , retargeting strategies, and ROI optimisation
- Solid analytical skills with the ability to turn data into actionable insights
- Experience working with tracking platforms, attribution tools, and analytics dashboards.
- Business savvy with focus on profitability and growth
- Comfortable building from zero and working in a fast-moving startup environment
- Willingness to travel for industry events
Benefits
- Benefits not yet in place – but will be, and you will be rewarded when the brand performs to meet and exceed targets
- Office in Sliema/Gzira
- Hybrid work model with flexible hours
- Ample room for professional growth!
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