Regional Head of Operations leading marine operations for Pacific International Lines in West and South Africa. Ensuring safe and efficient vessel operations while building strategic partnerships in the shipping industry.
About the role
- Performance Marketing Manager leading paid media for iGaming startup targeting Finnish players in Finland. Build performance marketing function and scale acquisition channels.
Responsibilities
- Plan, buy and optimize campaigns across all channels, incl social and re-targeting channels with a relentless focus on acquisition, ROI, and sustainable growth
- Grow partnerships with networks, agencies, and tech providers
- Build the performance marketing function from scratch to become a key driver of player acquisition and brand visibility in the Finnish market.
- Design and execute the full performance marketing strategy
- Take ownership of media buying, from campaign setup to optimisation and scaling
- Define, track, and optimise campaigns based on key KPIs
- Run retargeting and reactivation campaigns to maximise player LTV
- Develop clear reporting dashboards to track spend, performance, and ROI across channels.
- Represent the company at key iGaming and digital marketing events
- Work within a small team of 3 people driving acquisition
Requirements
- University education in marketing/business or equivalent
- Proven track record ( 4+ years ) in performance marketing within the iGaming industry
- Fluent in Finnish and English , written and spoken
- Strong hands-on experience with programmatic buying, DSPs, paid social, and display networks.
- Excellent knowledge of player acquisition funnels , retargeting strategies, and ROI optimisation
- Solid analytical skills with the ability to turn data into actionable insights
- Experience working with tracking platforms, attribution tools, and analytics dashboards.
- Business savvy with focus on profitability and growth
- Comfortable building from zero and working in a fast-moving startup environment
- Willingness to travel for industry events
Benefits
- Benefits not yet in place – but will be, and you will be rewarded when the brand performs to meet and exceed targets
- Office in Sliema/Gzira
- Hybrid work model with flexible hours
- Ample room for professional growth!
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