Partner Marketing Manager leading marketing strategies to enhance brand presence and drive revenue with focus on technology partnerships. Collaborate within ICF’s corporate marketing team.
Responsibilities
Establish and maintain strong relationships with key technology partners, serving as a strategic advocate for our marketing needs
Develop and maintain an annual joint marketing plan for each priority technology partner, including social media strategy
Work in tight alignment with our Digital Platform and Alliances team, serve as a marketing liaison between internal account teams and our technology partners channels
Identify and pursue new co-marketing opportunities, expand marketing relationships, and manage the partner ecosystem to maximize ROI and pipeline growth
Lead the planning, execution, and optimization of multi-channel partner marketing programs
Develop and own joint messaging and value propositions that communicate the unique benefits of ICF and our technology partner solutions
Create new (and manage existing) collateral, solution briefs, demos, presentations, and integrated marketing assets that support joint GTM efforts
Develop and manage partner marketing/funding portals
Align partner-specific GTM content, promotions, and campaigns with strategic business and brand goals
Support event planning and execution for partner and industry events, including sponsorships and strategic participation
Track and report on key performance metrics, analyze campaign results, and make data-driven recommendations for future initiatives
Requirements
7+ years of experience in partner marketing, channel development, or integrated enterprise-focused marketing roles
3+ years of experience in developing and executing joint GTM strategies and/or integrated campaigns
Bachelor's degree in Marketing, Business, Communications, Information Technology, or related field
Experience with marketing automation, CRM, and sales enablement tools (e.g., Dynamics, Salesforce, HubSpot, Marketo, Seismic)
Familiarity with emerging technologies and industry trends relevant to ICF’s markets
Proven ability to build and nurture relationships with external partner marketing teams
Marketing experience with a B2G services company
Demonstrated success leveraging partner market development funds from technology partners (Particularly with partners like AWS, ServiceNow, Salesforce, Appian)
Strong writing and presentation skills, with a track record of creating impactful collateral and sales enablement resources
Intern in US Commercial Marketing at Smith+Nephew, assisting in marketing efforts for medical technologies. Collaborate, present, and participate in training to enhance skills in a real - world setting.
Communication and Marketing Intern at Nord Anglia Education supporting marketing and admission strategies in a multicultural educational environment. Gaining hands - on experience in digital and offline communication activities.
Student Assistant supporting marketing and communication team at Fraunhofer Institute in Freiburg. Working on editing, graphics, and event organization while managing the English intranet.
Sr Media Buyer overseeing media strategy and execution for Home Depot supplier portfolios. Conducting analyses and optimizing campaign performance while managing budgets for clients.
Marketing Manager driving marketing initiatives and product commercialization for Penumbra in South Asia. Collaborating with cross - functional teams to launch lifesaving medical products.
Mortgage Marketing Coordinator responsible for integrating marketing solutions for Residential Mortgage Business. Collaborating with teams to enhance customer experience and support marketing initiatives.
Expert Marketing Specialist driving data - driven marketing initiatives for CHS's Energy Marketing team. Collaborating cross - functionally to optimize strategies with a focus on research and analysis.
Marketing Intern leading a three - month project on a Defense Meteorology marketing strategy for Vaisala. Researching, collaborating, and creating an evidence - based engagement playbook.