Digital Marketing Specialist optimizing user experience via data analysis and CRO techniques for Michelin Connected Fleet. Collaborating with design teams to enhance web performance and customer insights.
About the role
- Partner Marketing Manager leading marketing strategies to enhance brand presence and drive revenue with focus on technology partnerships. Collaborate within ICF’s corporate marketing team.
Responsibilities
- Establish and maintain strong relationships with key technology partners, serving as a strategic advocate for our marketing needs
- Develop and maintain an annual joint marketing plan for each priority technology partner, including social media strategy
- Work in tight alignment with our Digital Platform and Alliances team, serve as a marketing liaison between internal account teams and our technology partners channels
- Identify and pursue new co-marketing opportunities, expand marketing relationships, and manage the partner ecosystem to maximize ROI and pipeline growth
- Lead the planning, execution, and optimization of multi-channel partner marketing programs
- Develop and own joint messaging and value propositions that communicate the unique benefits of ICF and our technology partner solutions
- Create new (and manage existing) collateral, solution briefs, demos, presentations, and integrated marketing assets that support joint GTM efforts
- Develop and manage partner marketing/funding portals
- Align partner-specific GTM content, promotions, and campaigns with strategic business and brand goals
- Support event planning and execution for partner and industry events, including sponsorships and strategic participation
- Track and report on key performance metrics, analyze campaign results, and make data-driven recommendations for future initiatives
Requirements
- 7+ years of experience in partner marketing, channel development, or integrated enterprise-focused marketing roles
- 3+ years of experience in developing and executing joint GTM strategies and/or integrated campaigns
- Bachelor's degree in Marketing, Business, Communications, Information Technology, or related field
- Experience with marketing automation, CRM, and sales enablement tools (e.g., Dynamics, Salesforce, HubSpot, Marketo, Seismic)
- Familiarity with emerging technologies and industry trends relevant to ICF’s markets
- Proven ability to build and nurture relationships with external partner marketing teams
- Marketing experience with a B2G services company
- Demonstrated success leveraging partner market development funds from technology partners (Particularly with partners like AWS, ServiceNow, Salesforce, Appian)
- Strong writing and presentation skills, with a track record of creating impactful collateral and sales enablement resources
Benefits
- Health insurance
- 401(k) retirement plan
- Paid time off
- Professional development opportunities
- Flexible work arrangements
Job title
Job type
Experience level
Salary
Degree requirement
Tech skills
Location requirements
Marketing Specialist at MICHELIN Connected Fleet, developing growth strategies for sustainable mobility within Latin America. Collaborating across functions for integrated marketing efforts.
Marketing Creator responsible for strengthening ACUCA's brand through creative marketing strategies and engaging digital narratives, enhancing social media presence and visibility.
Marketing Intern assisting in event production and various marketing activities for St. Marche. Collaborating with teams in a dynamic retail environment.
Partner Marketing Manager creating and executing marketing strategies to enhance sales via strategic partners at Kushki. Collaborating with sales and product teams in a hybrid work environment.
Field Marketing Manager executing innovative marketing strategies for residential and commercial contractors. Positioned at USG Corporation to enhance contractor engagement and market awareness.
Field Marketing Manager for EMEA focused on event strategy in DACH. Collaborating with Sales and Marketing teams to optimize field marketing programs.
Promotional and marketing charge for Lisieux tourism strategy. Engage partners and enhance local tourism visibility with innovative strategies.
Senior Digital Marketing Manager leading digital marketing strategies for Motiva USA. Executing initiatives across multiple channels ensuring compliance with healthcare regulations.
Regional Sr Integrated Marketing Specialist developing cohesive marketing strategies for homebuilder across multiple divisions. Ensuring alignment across teams to enhance community awareness and customer engagement.