Hybrid Paid Media Manager

Posted 3 weeks ago

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About the role

  • Develop and execute comprehensive paid media strategies across the full funnel from awareness to conversion
  • Own multi-channel campaign planning, budget allocation, and performance optimization across search, social, display, and emerging channels
  • Lead quarterly and annual media planning aligned with revenue goals and pipeline targets
  • Drive account-based marketing (ABM) campaigns targeting high-value private equity and venture capital prospects
  • Manage and optimize campaigns across Google Ads, LinkedIn Ads, Meta, Reddit, Connected TV, Display/Programmatic, and emerging B2B channels
  • Continuously test new channels and ad formats to expand reach within private capital markets
  • Implement advanced targeting strategies including account-based targeting, lookalike audiences, and intent-based targeting
  • Execute sophisticated bid management and budget optimization strategies to maximize ROAS
  • Leverage AI tools daily for audience research, creative optimization, bid management, and performance analysis
  • Implement AI-driven creative testing frameworks for ad copy, headlines, and visual assets
  • Use machine learning tools for predictive audience modeling and campaign optimization
  • Design and execute rigorous A/B and multivariate testing programs across all channels
  • Test new ad formats, bidding strategies, audience segments, and creative approaches
  • Implement incrementality testing and attribution modeling to measure true campaign impact
  • Pioneer testing in emerging channels and platforms relevant to B2B audiences
  • Own paid media KPIs including CAC, ROAS, pipeline contribution, and channel efficiency metrics
  • Build comprehensive reporting dashboards and provide actionable insights to leadership
  • Conduct deep-dive analysis on campaign performance, audience behavior, and competitive positioning.

Requirements

  • 5-7 years of B2B paid media experience, preferably in SaaS, fintech, or high-ACV software environments
  • Proven track record managing annual paid media budgets of $2M+ with demonstrated ROI improvement
  • Platform expertise across Google Ads, LinkedIn Ads, Meta Business Manager, Reddit Ads, Connected TV platforms, and programmatic platforms
  • Advanced analytics skills with proficiency in Google Analytics, attribution platforms, and data visualization tools
  • Daily AI tool usage for campaign optimization, creative testing, and audience research
  • Advanced Excel/Google Sheets skills for budget management and performance analysis
  • Understanding of B2B marketing metrics including pipeline attribution, CAC payback, and lifetime value
  • Full-funnel mindset with ability to connect top-funnel activities to bottom-line revenue impact
  • Testing methodology expertise including statistical significance, incrementality testing, and experiment design
  • Competitive analysis skills with ability to monitor and respond to competitor media strategies
  • Budget optimization experience with ability to allocate spend across channels for maximum efficiency
  • Understanding of B2B buying cycles and account-based marketing principles
  • Familiarity with private capital markets preferred but not required
  • Knowledge of privacy regulations and their impact on digital advertising (GDPR, CCPA, iOS changes)
  • Awareness of emerging channels and willingness to test new opportunities.

Benefits

  • Health Benefits: We cover both you and your dependents' extended health benefit premiums and offer flexible personal & sick days to support your well-being.
  • Retirement Planning: We offer an RRSP plan to help you plan for your future.
  • Learning & Development: We provide an annual education budget and a comprehensive L&D program.
  • Wellness Support: We reimburse monthly for things like home internet, meals, and wellness memberships/equipment to support your overall health and happiness.
  • Team Connection: Virtual team-building activities and socials to keep our team connected, because building strong relationships is key to success.

Job title

Paid Media Manager

Job type

Experience level

Mid levelSenior

Salary

CA$79,100 - CA$105,480 per year

Degree requirement

No Education Requirement

Tech skills

Location requirements

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