Hybrid Paid Marketing Manager

at Naughty Nuts®

• Job title: Paid Marketing Manager
• Job type: Full Time
• Experience level: Junior, Mid level
• Salary: €42,000 - €52,000 per year
• Degree requirement: No Education Requirement
• Location requirements: Hybrid, Koln, Germany

About the role

• Paid Marketing Manager responsible for influencer marketing and Meta advertising at Naughty Nuts. Collaborating with creators to drive brand awareness and sales through innovative digital strategies.

Responsibilities

• Influencer Marketing (approx. 50–70%): You develop our influencer strategy further and ensure a healthy mix of reach, authenticity and performance.
• You regularly scout new creators who fit our brand and target audience.
• You handle bookings, contract processing and communication with influencers and agencies.
• You evaluate campaign results, derive learnings and optimize future collaborations.
• Meta Advertising (approx. 30–50%): You support the planning and execution of Meta campaigns (Facebook & Instagram) across the full funnel.
• You craft ad messages that resonate emotionally and convert.
• You integrate AI tools into the ads processes (e.g., for creative production and automation).
• You plan and run A/B tests to optimize creatives, audiences and messaging in a data-driven way.
• Ongoing & Innovation: You monitor trends in digital marketing and test new channels, tools and partnerships.

Requirements

• At least 2 years of experience in paid or influencer marketing, ideally in a D2C or e-commerce environment
• Good understanding of social ads (Meta, TikTok, and potentially other platforms) and a clear sense of what makes creatives perform
• Able to work in a structured, independent and hands-on way, with a strong sense for brand aesthetics and tone of voice
• Eager to take responsibility, think creatively and grow with an ambitious, good-humored team

Benefits

• Flexible working hours & autonomy: We value a flexible work culture where you can plan your tasks independently.
• Office in the heart of Cologne & remote work options: One office day per week at WeWork Cologne (Rudolfplatz) & flexible home office arrangements.
• Cool team events: Regular team events and outings.
• Great perks: Company bike (Job-Rad), Urban Sports subscription & much more for you
• Naughty Nuts flat rate: Enjoy our delicious nut spreads and snacks as much as you like