Digital Media Analyst responsible for planning and optimizing online media campaigns across various platforms for Salon Line. Collaborates with internal teams and external vendors to achieve performance goals.
Responsibilities
Plan and run media campaigns (Google Ads, Meta Ads, Pinterest Business, TikTok Business, among other platforms).
Support the development of integrated (online) media strategy.
Monitor campaign performance daily and implement continuous optimizations, including budget management.
Collaborate with internal teams (content, creative, BI, projects, Web Analytics) and external vendors/media outlets.
Perform channel and audience diagnostics to guide media investment strategies.
Create and analyze performance reports (KPIs, ROI, CPA, CTR, etc.).
Periodically present results to clients and/or internal leadership.
Develop performance reports and comparative studies (benchmarks, competitors, market trends).
Requirements
Degree in Business Administration, Advertising, Communications, Marketing, or related fields.
Experience analyzing CRM tools.
Knowledge of GA Universal and GA4.
Knowledge of Facebook Ads, Google Ads, Pinterest Ads, Twitter Ads.
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