IT Application Analyst ensuring smooth operations and system optimizations for plasma donation service company. Collaborating with IT teams and managing technical projects in Leipzig.
About the role
- Digital Media Analyst responsible for planning and optimizing online media campaigns across various platforms for Salon Line. Collaborates with internal teams and external vendors to achieve performance goals.
Responsibilities
- Plan and run media campaigns (Google Ads, Meta Ads, Pinterest Business, TikTok Business, among other platforms).
- Support the development of integrated (online) media strategy.
- Monitor campaign performance daily and implement continuous optimizations, including budget management.
- Collaborate with internal teams (content, creative, BI, projects, Web Analytics) and external vendors/media outlets.
- Perform channel and audience diagnostics to guide media investment strategies.
- Create and analyze performance reports (KPIs, ROI, CPA, CTR, etc.).
- Periodically present results to clients and/or internal leadership.
- Develop performance reports and comparative studies (benchmarks, competitors, market trends).
Requirements
- Degree in Business Administration, Advertising, Communications, Marketing, or related fields.
- Experience analyzing CRM tools.
- Knowledge of GA Universal and GA4.
- Knowledge of Facebook Ads, Google Ads, Pinterest Ads, Twitter Ads.
- Knowledge of Data Studio.
- Knowledge of Programmatic Media.
- Knowledge of Power BI.
Benefits
- Meal allowance (meal voucher)
- Transportation voucher
- Health insurance with co-payment
- Casual dress code
- TotalPass
- Life insurance
- Birthday-month voucher to celebrate in style!
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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