Quality Analyst supporting the implementation of IT management systems at SONDA. Mapping processes and analyzing performance indicators in a hybrid work environment.
About the role
- Marketing Analyst responsible for managing B2B partnerships at ConectCar. Focused on strategic collaboration and communication throughout the customer acquisition journey.
Responsibilities
- Monitor strategic partnerships: responsible for the ongoing management of strategic partnerships, ensuring all activities are aligned with the company's objectives and priorities.
- Work within a multidisciplinary squad;
- Lead customer acquisition through B2B partnerships (sales channels and white-label), planning, managing, and executing initiatives focused on both individual (B2C) and corporate (B2B) customers;
- Support teams involved in the customer acquisition and activation journey, understanding their needs and collaborating on solutions to further improve the customer experience;
- Regularly report ongoing activities to the stakeholder teams;
- Define, structure, and measure KPIs, monitor and analyze results, and develop corrective action plans for campaigns and company initiatives;
- Validate and approve partner marketing materials and packaging, ensuring compliance with brand guidelines and correct messaging to the target audience;
- Manage signage materials with partners and/or the Logistics team;
- Manage channel budgets and cost per acquisition (CPA), ensuring financial resource optimization and maximized return on investment;
- Develop a communication plan for partnership launches in collaboration with partners;
- Prepare detailed briefs for acquisition and marketing teams.
Requirements
- Bachelor's degree in Communications, Marketing, Advertising, or a related field;
- Proven experience in Marketing, preferably with B2B partnerships;
- Ability to plan, execute, and manage marketing (online and offline) and communication projects;
- Analytical skills to interpret area and company metrics, generate insights, and define action plans;
- Experience with digital advertising platforms (Meta, Google, Bing, TikTok, LinkedIn, etc.);
- Experience specifying and managing production of graphic materials;
- Budget management and control;
- Knowledge of the customer lifecycle, including the marketing funnel;
- Relationship marketing;
- Knowledge of CRM, Product, and Technology.
Benefits
- Ownership culture: you own your journey and have space to innovate.
- Collaborative environment: we believe great results come from teamwork.
- Focus on purposeful results: we deliver real value to the business and to people.
- Continuous development: we encourage ongoing learning and professional growth.
- Diversity and inclusion: we respect and value the differences that make our team stronger.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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