Hybrid Martech Business Analyst Manager

Posted last month

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About the role

  • Conduct needs assessment, define and document business objectives, KPIs and measurement criteria for CdP use-cases.
  • Engage with data architect, data analysts, and business stakeholders to create data mapping (requirement) documentation based on use-cases.
  • Enable customer segment creation in CdP based on behavioral, demographic, transactional data (1 st , 2 nd , 3 rd party data).
  • Conduct campaign performance reviews implemented via CdP , analyze and design behavioral metrics and KPIs, generating insights.
  • Leverage industry Best practice and knowledge on emerging technologies, usage of real-time data and customer data management and analysis.
  • Design and facilitate end-users in usage and adoption of CdP capabilities, data access, and utilization, develop MarTech playbook.
  • Develop process to ensure the successful integration of behavioral insights into Marketing and Distribution processes for segmentation, lead analysis and allocation.

Requirements

  • Degree in mathematics, business administration, or a related discipline (e.g., MBA).
  • 5-7 years of experience in a business analyst role, focusing on developing business requirements and functional specifications for Martech systems such as Real Time CDP and Adobe Experience Platform.
  • Consulting background with strong problem-solving skills and structured thinking.
  • Experience in data management and visualization tools (e.g., Power BI, Tableau, SQL) is a plus.
  • Expertise in measuring digital performance, including mobile analytics.
  • Project management experience in an agile environment is advantageous.
  • Exceptional communication skills with the ability to engage effectively with end users and technical resources at all levels.
  • Proficiency in analytical techniques for Adobe Experience Manager data layer integration, Adobe Target, Audience Manager, Real Time CDP, and Experience Platform is a plus.
  • Experience in directing the implementation of web analytics platforms and ensuring precise data collection.
  • Innovative and independent thinker with strong critical thinking and troubleshooting skills.
  • Demonstrated proactiveness in analyzing customer behavior and influencing digital transformation.

Benefits

  • Health insurance
  • 401(k) matching
  • Flexible working hours
  • Paid time off
  • Professional development opportunities

Job title

Martech Business Analyst Manager

Job type

Experience level

Mid levelSenior

Salary

Not specified

Degree requirement

Bachelor's Degree

Tech skills

Location requirements

HybridSingapore

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