Business Analyst Leader conducting requirements elicitation and documentation for IT projects at NTT DATA. Collaborating with stakeholders and teams to ensure successful project outcomes in a hybrid work environment.
About the role
- Martech Business Analyst Manager driving development of digital strategy for Asia at Manulife. Engaging with stakeholders and leveraging data insights to optimize customer engagement strategies.
Responsibilities
- Conduct needs assessment, define and document business objectives, KPIs and measurement criteria for CdP use-cases.
- Engage with data architect, data analysts, and business stakeholders to create data mapping (requirement) documentation based on use-cases.
- Enable customer segment creation in CdP based on behavioral, demographic, transactional data (1 st , 2 nd , 3 rd party data).
- Conduct campaign performance reviews implemented via CdP , analyze and design behavioral metrics and KPIs, generating insights.
- Leverage industry Best practice and knowledge on emerging technologies, usage of real-time data and customer data management and analysis.
- Design and facilitate end-users in usage and adoption of CdP capabilities, data access, and utilization, develop MarTech playbook.
- Develop process to ensure the successful integration of behavioral insights into Marketing and Distribution processes for segmentation, lead analysis and allocation.
Requirements
- Degree in mathematics, business administration, or a related discipline (e.g., MBA).
- 5-7 years of experience in a business analyst role, focusing on developing business requirements and functional specifications for Martech systems such as Real Time CDP and Adobe Experience Platform.
- Consulting background with strong problem-solving skills and structured thinking.
- Experience in data management and visualization tools (e.g., Power BI, Tableau, SQL) is a plus.
- Expertise in measuring digital performance, including mobile analytics.
- Project management experience in an agile environment is advantageous.
- Exceptional communication skills with the ability to engage effectively with end users and technical resources at all levels.
- Proficiency in analytical techniques for Adobe Experience Manager data layer integration, Adobe Target, Audience Manager, Real Time CDP, and Experience Platform is a plus.
- Experience in directing the implementation of web analytics platforms and ensuring precise data collection.
- Innovative and independent thinker with strong critical thinking and troubleshooting skills.
- Demonstrated proactiveness in analyzing customer behavior and influencing digital transformation.
Benefits
- Health insurance
- 401(k) matching
- Flexible working hours
- Paid time off
- Professional development opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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