Hybrid Martech and Data Engineering Manager

at Grupo SOMA

• Job title: Martech and Data Engineering Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: No Education Requirement
• Tech skills: AWS, Azure, BigQuery, Cloud, ETL, Google Cloud Platform, SQL
• Location requirements: Hybrid, Rio de Janeiro, Brazil

About the role

• Marketing and Data Engineering Manager responsible for strategy and team development in the Digital BU. Leading technical roadmaps and ensuring data governance across platforms.

Responsibilities

• Assess and critique the current Martech stack, defining the strategy and evolution roadmap to meet the needs of the group’s various brands;
• Ensure the integration and full operation of marketing, media and CRM platforms, securing technical efficiency and maximizing performance;
• Lead the implementation of structural projects such as recommendation and personalization engines, CDP (Customer Data Platform), and enhancements to CRM and marketing automation tooling;
• Build out the Martech team, including team sizing, headcount justification, hiring processes and technical development;
• Define and monitor the success metrics for the Martech operation, establishing a governance model with the brands and the Digital Product and Data teams;
• Design and improve processes for data tracking and management of digital events, in partnership with Digital Product, ensuring standardization, versioning and traceability of data;
• Develop and lead the strategy for continuous improvement of digital data structures, ensuring scalability, security and alignment with Analytics and Martech needs;
• Ensure governance, quality and consistency of the data used for business decisions, campaigns and digital experimentation;
• Establish models for integration and data sharing between corporate Data Engineering and Digital, promoting synergy across architecture, pipelines and governance;
• Support the evolution of data architecture standards and flow automation (ETL, APIs, Cloud, BigQuery, etc.), in partnership with technical teams and external partners;
• Act as a technical and strategic reference to ensure the group’s digital operations are data-driven, efficient and scalable.

Requirements

• Proven experience leading and operating Martech teams, with a track record of hands-on execution and strategic vision for evolving the technology stack and integrating platforms;
• Experience implementing and maintaining CDPs (Customer Data Platforms), CRM and marketing automation platforms (e.g., Salesforce, Insider, Responsys, Braze, RD Station), and building integrations between media channels and first-party data;
• Proficiency in Google Tag Manager (GTM) and Google Analytics 4 (GA4), with experience in tracking architecture, event collection and digital data governance;
• Experience developing and deploying recommendation and personalization engines, integrating behavioral data and business rules to generate intelligent, dynamic customer journeys;
• Experience in projects to design and evolve data pipelines focused on Martech, CRM and Analytics;
• Strong knowledge of ETL, SQL and API integrations, with familiarity in Cloud environments (GCP, AWS or Azure);
• Experience with BigQuery and digital data architecture, ensuring scalability, governance and traceability of information;
• Understanding of modern data architectures (data mesh, lakehouse) and best practices for data quality and versioning.

Benefits

• Position also open to candidates with disabilities (PwD)