Hybrid Martech and Data Engineering Manager

Posted last week

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About the role

  • Assess and critique the current Martech stack, defining the strategy and evolution roadmap to meet the needs of the group’s various brands;
  • Ensure the integration and full operation of marketing, media and CRM platforms, securing technical efficiency and maximizing performance;
  • Lead the implementation of structural projects such as recommendation and personalization engines, CDP (Customer Data Platform), and enhancements to CRM and marketing automation tooling;
  • Build out the Martech team, including team sizing, headcount justification, hiring processes and technical development;
  • Define and monitor the success metrics for the Martech operation, establishing a governance model with the brands and the Digital Product and Data teams;
  • Design and improve processes for data tracking and management of digital events, in partnership with Digital Product, ensuring standardization, versioning and traceability of data;
  • Develop and lead the strategy for continuous improvement of digital data structures, ensuring scalability, security and alignment with Analytics and Martech needs;
  • Ensure governance, quality and consistency of the data used for business decisions, campaigns and digital experimentation;
  • Establish models for integration and data sharing between corporate Data Engineering and Digital, promoting synergy across architecture, pipelines and governance;
  • Support the evolution of data architecture standards and flow automation (ETL, APIs, Cloud, BigQuery, etc.), in partnership with technical teams and external partners;
  • Act as a technical and strategic reference to ensure the group’s digital operations are data-driven, efficient and scalable.

Requirements

  • Proven experience leading and operating Martech teams, with a track record of hands-on execution and strategic vision for evolving the technology stack and integrating platforms;
  • Experience implementing and maintaining CDPs (Customer Data Platforms), CRM and marketing automation platforms (e.g., Salesforce, Insider, Responsys, Braze, RD Station), and building integrations between media channels and first-party data;
  • Proficiency in Google Tag Manager (GTM) and Google Analytics 4 (GA4), with experience in tracking architecture, event collection and digital data governance;
  • Experience developing and deploying recommendation and personalization engines, integrating behavioral data and business rules to generate intelligent, dynamic customer journeys;
  • Experience in projects to design and evolve data pipelines focused on Martech, CRM and Analytics;
  • Strong knowledge of ETL, SQL and API integrations, with familiarity in Cloud environments (GCP, AWS or Azure);
  • Experience with BigQuery and digital data architecture, ensuring scalability, governance and traceability of information;
  • Understanding of modern data architectures (data mesh, lakehouse) and best practices for data quality and versioning.

Benefits

  • Position also open to candidates with disabilities (PwD)

Job title

Martech and Data Engineering Manager

Job type

Experience level

Mid levelSenior

Salary

Not specified

Degree requirement

No Education Requirement

Location requirements

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