Marketing Specialist at Top Employers Institute supporting go-to-market strategies in Central Europe. Collaborating with teams on campaigns, events, and regional marketing initiatives.
Responsibilities
Support go-to-market activities across Central Europe
Support the Senior Regional Marketing Manager for Northern Europe and Africa in localising global campaigns
Execute persona-driven initiatives, planning and coordinating events
Collaborate closely with Sales and Marketing colleagues to bring our activities to life
Track the ROI on initiatives and pipeline acceleration
Collaborate with Campaigns and Rev Ops teams to execute paid, earned, and owned media campaigns
Monitor funnel metrics, nurture program performance, and continuously optimise lead quality
Strengthen alignment and transparency between marketing and sales on lead definitions, qualification, and follow-up
Localise centrally produced content to suit regional audiences
Lead the execution of physical and digital events in-region
Collaborate with Sales, Client Success, and Corporate Marketing to ensure alignment and joint planning
Manage local media and sponsorship partnerships, ensuring performance reviews
Maintain relationships with key partners, suppliers, and media contacts in-market
Requirements
Native/fluent German and Polish, plus strong business English (written & verbal)
Bachelor’s degree (or similar) in Marketing, Business, or related field
First experience as a marketeer or similar role, within B2B
Familiarity with the markets Germany and Poland
First experience with marketing automation (eg Pardot, Hubspot, Marketo, Salesforce) and digital campaign management
Social media management and content creation skills
Previous experience with event planning and execution (online and offline)
Experience in the HR, Consulting, or professional services sector is advantageous
You are data-driven, proactive, and comfortable in a fast-paced environment where learning and agility are key.
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