Senior Marketing Manager at Collinson, managing personalized customer journeys and optimizing client onboarding on digital platforms. Driving data - driven communications and multi - channel personalisation strategies.
About the role
- Marketing Specialist at Top Employers Institute supporting go-to-market strategies in Central Europe. Collaborating with teams on campaigns, events, and regional marketing initiatives.
Responsibilities
- Support go-to-market activities across Central Europe
- Support the Senior Regional Marketing Manager for Northern Europe and Africa in localising global campaigns
- Execute persona-driven initiatives, planning and coordinating events
- Collaborate closely with Sales and Marketing colleagues to bring our activities to life
- Track the ROI on initiatives and pipeline acceleration
- Collaborate with Campaigns and Rev Ops teams to execute paid, earned, and owned media campaigns
- Monitor funnel metrics, nurture program performance, and continuously optimise lead quality
- Strengthen alignment and transparency between marketing and sales on lead definitions, qualification, and follow-up
- Localise centrally produced content to suit regional audiences
- Lead the execution of physical and digital events in-region
- Collaborate with Sales, Client Success, and Corporate Marketing to ensure alignment and joint planning
- Manage local media and sponsorship partnerships, ensuring performance reviews
- Maintain relationships with key partners, suppliers, and media contacts in-market
Requirements
- Native/fluent German and Polish, plus strong business English (written & verbal)
- Bachelor’s degree (or similar) in Marketing, Business, or related field
- First experience as a marketeer or similar role, within B2B
- Familiarity with the markets Germany and Poland
- First experience with marketing automation (eg Pardot, Hubspot, Marketo, Salesforce) and digital campaign management
- Social media management and content creation skills
- Previous experience with event planning and execution (online and offline)
- Experience in the HR, Consulting, or professional services sector is advantageous
- You are data-driven, proactive, and comfortable in a fast-paced environment where learning and agility are key.
Benefits
- Competitive remuneration (monthly salary + variable pay)
- Solid benefits and flexible working conditions (human centric)
- 2 days company paid volunteering time off (VTO)
- Dynamic, open, international and professional business culture
- Plenty of room for initiatives and own responsibility
Job title
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