Hybrid Marketing Integration, Planning and Operational Effectiveness Specialist

at Intact

• Job title: Marketing Integration, Planning and Operational Effectiveness Specialist
• Job type: Full Time
• Experience level: Senior, Lead
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Toronto, Canada

About the role

• Lead marketing integration and operational effectiveness at Intact Insurance. Manage large-scale program planning, cross-functional alignment, and annual/quarterly resource planning.

Responsibilities

• Facilitate and improve operational integration across marketing teams and pillars by collaborating with various marketing teams and subject matter experts.
• Support the implementation of operational effectiveness strategies and manage initiatives that align goals across teams and ensure consistent execution of key large marketing programs.
• Support large-scale marketing program integration across the department; oversee planning and integration to ensure delivery on time, within scope, and within budget while aligning with strategic goals.
• Manage integrated annual and quarterly strategic and resource planning; lead planning activities, consolidate roadmaps and status reports from various marketing teams.
• Foster cross-functional communication and collaboration to enhance teamwork and share best practices.
• Support employee engagement, effectiveness and planning; lead efforts to champion and enhance engagement and support leadership development and education within the marketing team.
• Engage stakeholders across the organization; establish strong relationships with peers, internal/external partners, and leaders to communicate strategies, impacts, and collaborative opportunities to improve ROI.
• Leverage a data and results-driven mindset to develop and support seamless integration, delivery, and success across key major marketing programs.

Requirements

• At least 8+ years of experience in a relevant operations, business management, enterprise effectiveness, cross-functional program management or related field, with a focus on integration and process optimization.
• At least 5 years of experience in managing, influencing and inspiring cross-functional teams within a fast-paced environment, as a people manager or individual contributor.
• A bachelor’s degree in marketing, business operations, project management, or any equivalent combination of training and related experience.
• Demonstrated ability to work with large, diverse teams and manage complex projects that require integrated collaboration and delivery.
• Proven experience in business operations, operational effectiveness, and business management within marketing, expertly integrating teams across a multi-disciplinary division.
• Strong leadership and relationship-building skills that motivate teams and promote effective communication across diverse skillsets.
• A proactive, strategic, and analytical mindset with a successful track record of implementing cross-functional solutions.
• Excellent skills in leading and managing annual and quarterly planning, including consolidating, and integrating roadmaps, plans, and operational processes.
• Excellent communication skills and strong emotional intelligence, able to connect with diverse audiences with potentially different objectives and priorities.
• An entrepreneurial spirit and problem-solving abilities using innovative and resourceful strategies.
• Open-mindedness and a positive attitude, energized by challenges and organizational transformations.
• For candidates located in Quebec, bilingualism is required.
• No Canadian work experience required, but must have authorization to work in Canada.

Benefits

• Our hybrid work model provides the balance between working from home and enjoying meaningful in-person interactions.
• Inspiring leaders and colleagues who will lift you up and help you grow
• Access to tools and resources to support physical and mental health, embracing change and connecting with colleagues
• A dynamic workplace learning ecosystem complete with learning journeys, interactive online content, and inspiring programs
• Inclusive employee-led networks to educate, inspire, amplify voices, build relationships and provide development opportunities.
• A Community Impact program
• Workplace adjustments (accommodations) and policies to ensure equal access and participation for people with disabilities
• Support, opportunities and performance-led financial rewards