Head of Marketing leading strategic marketing initiatives for HVAC sector. Overseeing brand awareness, product positioning, and customer engagement in the UK and Ireland.
About the role
- Marketing Director developing and executing strategic marketing initiatives for Sensewaves, an AI-powered solutions startup in energy transition. Collaborating with various teams to drive brand awareness and demand.
Responsibilities
- Develop & Execute Marketing Strategy – Design and implement a comprehensive marketing plan to drive brand awareness, lead generation, and business growth.
- Positioning & Messaging – Define and refine Sensewaves' value proposition, ensuring clear and compelling messaging across all channels.
- Demand Generation & Lead Nurturing – Drive inbound and outbound marketing campaigns to attract and convert prospects into customers.
- Content & Thought Leadership – Oversee the creation of high-impact content (whitepapers, case studies, webinars, blog posts) to establish Sensewaves as an industry leader.
- Market & Competitive Analysis – Monitor industry trends, customer needs, and competitor activities to identify opportunities and adapt strategies.
- Digital & Performance Marketing – Manage digital marketing efforts, including SEO, paid campaigns, and social media engagement, to maximize reach and engagement.
- Sales & Product Collaboration – Work closely with sales and product teams to align marketing efforts with business objectives and customer needs.
- Event & Partner Marketing – Plan and execute participation in industry events, conferences, and strategic partnerships to enhance visibility and networking.
- Brand Management – Ensure consistent and impactful brand presence across all channels and touchpoints.
- Data-Driven Decision Making – Track and analyze key marketing metrics to optimize campaigns and measure success.
Requirements
- University Degree in Digital Marketing or other field (Bachelor or master degree)
- 2 years of experience or more
- Inbound / Content Marketing Strategy
- CRM & Marketing tools (Hubspot)
- Data driven decision making
- Marketing automation and email marketing
- Social media marketing and advertising
- Search Engine Optimization (SEO)
- Brand management and development
- Microsoft Office / google workspace
- Excellent English skills written and spoken
- Previous work experience in the energy field (much appreciated)
- Fluent in French
- Computer skills (Google Suite)
Benefits
- Flexible Working: Choose to work remotely, from our Paris office, or a hybrid arrangement.
- Competitive Salary: Rewarding package aligned with your experience and market standards.
- Growth and Development: Access to resources and support for continuous professional development.
- Top-of-the-line healthcare company plan
Job title
Job type
Experience level
Salary
Degree requirement
Location requirements
Director of Marketing responsible for marketing strategy and execution at Hydra Host, building AI infrastructure. Focused on sales growth, visibility, and brand awareness.
CMO Business Partner Lead orchestrating CMO capabilities for EMCO in LATAM. Maximizing business outcomes and customer experience through strategic partnership and marketing excellence.
Content Marketing Executive responsible for content creation and strategy at Enterprise Bot, a leading AI automation provider. Focused on writing for diverse audiences and driving engagement through innovative content formats.
VP of Marketing & Communications leading strategic marketing and communications at Euromonitor. Overseeing global marketing initiatives to drive brand reputation and revenue impact.
Performance Marketing Director at P&G leading media strategy to drive digital commerce and ecommerce growth. Overseeing performance media and cross - channel integration for Home Care brands.
Marketing Director directing marketing initiatives in Greater China for Givaudan, focusing on innovation and collaboration in the culinary and fragrance sectors.
Commercial Director managing national and regional sales strategies to drive revenue at Brazil's largest OOH media company. Focusing on pipeline management and complex sales leadership.
Marketing Executive managing APAC marketing communications and events, collaborating with the Global Marketing team and supporting digital marketing initiatives.
Client Marketing Director leading RIA marketing initiatives at PGIM. Developing marketing strategies and managing integrated campaigns focused on RIA advisors.