Join marketing team at Bowtie Life Insurance as Senior Officer, leveraging marketing strategies and influencer relationships. Drive brand visibility and manage marketing projects effectively.
About the role
- Marketing Coordinator at CAREERS, building youth-employer connections through creative marketing strategies. Engaging on social media and organizing promotional events.
Responsibilities
- Manage CAREERS’ social presence across TikTok, Instagram, LinkedIn, Facebook, and YouTube (including Shorts).
- Write, edit, and schedule engaging content that reflects our brand voice.
- Act as an on-camera representative, capturing stories, trends, and authentic behind-the-scenes moments.
- Create and distribute monthly newsletters and campaign emails, tracking results and optimizing performance.
- Write and schedule blogs, while managing content updates on our WordPress site.
- Organize and track projects using Asana, turning requests into clear tasks and priorities.
- Plan, support, and promote events of all sizes—from workshops to award ceremonies.
- Capture event content and repurpose it for social channels.
- Monitor marketing analytics (social, email, blog, and web), report on KPIs, and recommend improvements.
- Champion the CAREERS brand, ensuring consistency across all platforms and projects.
Requirements
- 3+ years of experience in a marketing coordinator or similar role.
- Proven experience with: Social media strategy and content creation (TikTok, Instagram, LinkedIn, Facebook, YouTube).
- Email marketing (Mailchimp, Constant Contact, or similar).
- Blog writing and WordPress management.
- Project management tools (e.g., Asana, Trello).
- CRM systems (Salesforce preferred).
- Strong written and verbal communication skills with a knack for storytelling.
- Comfortable on camera and familiar with social/digital trends.
- Organized, efficient, and able to juggle multiple projects at once.
- Analytical mindset—able to measure results, interpret KPIs, and act on insights.
- Productive, self-motivated, and enthusiastic about building a brand.
- Curious, creative, and open to learning new tools or trying new approaches.
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